Unilever might buy Jessica Alba’s Honest Company

Lewis Wallace Sep 16, 2016
HTML EMBED:
COPY
Unilever could end up acquiring Jessica Alba's Honest Company for $1 billion. Jason Merritt/Getty Images for The Honest Company

Unilever might buy Jessica Alba’s Honest Company

Lewis Wallace Sep 16, 2016
Unilever could end up acquiring Jessica Alba's Honest Company for $1 billion. Jason Merritt/Getty Images for The Honest Company
HTML EMBED:
COPY

The Honest Company, a natural home products startup, could be getting snapped up by a big buyer.

The Wall Street Journal is reporting Unilever is “in talks” with the five-year-old company founded by actress Jessica Alba, and could offer more than $1 billion in the deal.

Honest makes diapers, infant formula and so-called “green” cleaning products, and a lot of that is through an online subscription service as well as in stores. It’s become popular with parents.

Unilever is the giant that owns Dove, Axe and a slew of other products you can find at a CVS, and the company seems to be trying to gain market share in the vaguely hipster online retail space.

Earlier this year it acquired Dollar Shave Club. It’s also the company that scooped up Ben and Jerry’s back in 2000, raising some hippie hackles, but ultimately resulting in an acquisition that’s been praised for keeping the ice cream company close to its roots. 

The Honest Company is currently facing several lawsuits over concerns that it was dishonest about ingredients in its natural-branded products, including baby formula. The Wall Street Journal has accused the company of dishonesty about its laundry detergent. Meanwhile, founder Jessica Alba has refuted all those claims and pledged to keep Honest transparent.

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.