Mattel banks on keeping kids busy during the pandemic

Jul 23, 2020
Mattel has pivoted, playing to the moment at hand with marketing like "play is never canceled" and an emphasis on family activities.
Hot Wheels cars, a Mattel product, weren't flying off the shelves during the pandemic like other games. So Mattel has pivoted.
Justin Sullivan/Getty Images

Toy manufacturers adjust to a post-Toys R Us world

Oct 23, 2018
The retail giant's bankruptcy has Hasbro and other toymakers scrambling to prepare for the holidays.
Shoppers crowd Toys R Us in Times Square on Nov. 23, Black Friday, in 2007 in New York City.
Hiroko Masuike/Getty Images

Toy manufacturers adjust to a post-Toys R Us world

Oct 23, 2018
The retail giant's bankruptcy has Hasbro and other toymakers scrambling to prepare for the holidays.
Shoppers crowd Toys R Us in Times Square on Nov. 23, Black Friday, in 2007 in New York City.
Hiroko Masuike/Getty Images

The rise of the independent toy store

Dec 22, 2017
Big chains like Toys R Us are having a harder time competing with Amazon than mom-and-pop shops that do their own thing.
“This is a classic toy store — the kind of toys and games you remember from your childhood,” says Christine Johnson, owner of the Miracle Mile Toy Hall in Los Angeles.
Sean McHenry/Marketplace

For Build-A-Bear CEO, business isn't just about the toys, it's about the experience

Nov 29, 2017
Sharon Price John weighs in on what it takes to survive as a teddy bear maker in an increasingly digital age.
Build-A-Bear Workshop provides a tactile experience that can't be replaced by iPads and cellphones, says CEO Sharon Price John.
Gustavo Caballero/Getty Images for Build-A-Bear

It’s not child’s play: Hasbro and Mattel battle for success in the world of toys

Jul 24, 2017
Hasbro, the toy and game powerhouse, reports its second quarter earnings today . So far this year, the company has been going strong, beating expectations, which is not the case for its rival, Mattel. We explore why the companies may…