Help power Marketplace this winter when you support the show today. Donate Now!

Is a virtual SXSW worth the price of admission?

Mar 9, 2021
Austin’s business community is rooting for South by Southwest to get through this pandemic after being canceled last year.
In 2020, the South by Southwest festival was canceled because of the coronavirus. Organizers can't predict how many people will attend this year's upcoming event.
Suzanne Cordeiro/AFP via Getty Images

SXSW films to stream on Amazon without a paywall

Apr 27, 2020
For some filmmakers, the exposure could be a boon. But there may be financial downsides.
The SXSW film festival marquee in 2016. This year, the festival goes virtual.
Mike Windle/Getty Images for SXSW

No SXSW means no economic boost for Austin, Texas

Mar 9, 2020
It's the first time in the festival's 34 years that the show will not go on.
SXSW 2020 banners are seen in the Red River Cultural District on March 6, 2020, in Austin, Texas.
Suzanne Cordeiro/AFP via Getty Images

Why ride sharing companies are absent from SXSW

Mar 15, 2017
Austin's 'quirky charm' is partly behind the city's complicated relationship with on-demand technology firms.

'Silicon Cowboys' documents rise of Compaq

Mar 29, 2016
A look at the small Texas startup that took on IBM to become the largest computer company in the world.
The Compaq Computer team with the first Compaq portable computer. From L-R: Ken Roberts,  Jim Harris, Bill Murto, Steve Ullrich, Walt Russell, Rod Canion, Tim Tindle, John Reilly, Steve Flannigan, Guy Fielder, Gary Stimac, Bill Bray and Ted Papajohn.
Courtesy Compaq Computer Corporation

Feeding the crowds at South by Southwest

Mar 18, 2016
How a family-owned barbecue joint stays above the crazy at the Austin festival.
IronWorks' brisket. 
Courtesy of IronWorks Barbecue.
Andy Puddicombe, creator of the Headspace meditation app.
Stephanie Hughes/Marketplace Tech

For public good, not for profit.

Wash your hands...or your shirt will tell on you

Mar 14, 2016
Aside from tacos and barbecue, Austin has cutting edge technology, too.
Eric Schneider in Chaotic Moon's lab space. 
Stephanie Hughes/Marketplace Tech

SXSW Interactive: Robot petting zoos and a bionic man

Mar 16, 2015
Checking in Ben Johnson on the latest on this year’s SXSW Interactive conference.