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Bars and restaurants brace for Super Bowl Sunday

Feb 4, 2021
Curfews, cold weather and capacity restrictions are turning business on its head.
This year's Super Bowl viewing experience will be a far cry from last year's revelry in packed sports bars.
Phillip Pacheco/Getty Images

Coke, Audi and Budweiser will sit out the Super Bowl

Jan 25, 2021
Between chaos in Washington and coronavirus anxiety, advertisers are worried about tone.
Justin Sullivan/Getty Images

Super Bowl slacking off is bad for business. Employers are adapting.

Feb 3, 2020
Employers know that productivity drops the Monday after the Super Bowl. They also know they need to keep employees happy.
Derrick Nnadi #91 of the Kansas City Chiefs celebrates after defeating the San Francisco 49ers 31-20 in Super Bowl LIV at Hard Rock Stadium on February 02, 2020 in Miami, Florida.
Mike Ehrmann

The football that little kids play might soon look different

Feb 6, 2017
Your kids might not be playing the game the safest way.
Youth participation in football has been declining for at least a decade.
Paul L Dineen/Flickr

Kraft Heinz plans to give workers the day off after Super Bowl

Feb 3, 2017
Who needs to buy an ad when you get all that press?

Neilson Barnard/Getty Images for NYCWFF

Teaching a brand to be clever on Twitter

Feb 3, 2017
Live events like the Super Bowl offer companies a chance to give a 'social wink' to audiences.
"Brands can go back in time to that spontaneous moment, and create content around it," said Stacy Minero, the head of content planning at Twitter. She uses Joe Namath and his fur coat as an example.
Photo by Elsa/Getty Images

Super Bowl ads less intense

Feb 8, 2016
The Super Bowl ads this year were lighter in tone than last year.

For public good, not for profit.

Examining the return on big-ticket civic investments

Jan 8, 2015
As four U.S. cities vie to host the 2024 Summer Games, we analyze what civic events make money.

When will the Superb owl start?

Jan 31, 2014
What time is the Super Bowl? (The question is asked more frequently than you'd think).

Super Bowl point spreads: Seahawks, Broncos, and Gatorade

Jan 31, 2014
You could look to social psychology to examine why the Super Bowl brings out the inner gambler in so many.