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Super Bowl

How the Puppy Bowl became a marketing juggernaut in its own right

by Janet Nguyen
Feb 10, 2023
The hotly anticipated canine sporting event, which runs counter to the Super Bowl, will return for its 19th year this Sunday.
Josh Allenhound, who comes from Buddy’s Second Chance Rescue in New York, will compete this Sunday on Team Fluff.
Elias Weiss Friedman/Animal Planet/Discovery +
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What's in store with this year's Super Bowl commercials?

by David Brancaccio and Jarrett Dang
Feb 10, 2023
Expect brands to team up for ads, and a special surprise from Blockbuster.
Super Bowl LVII signage in Phoenix, Arizona. This year's commercials will likely make little to light reference to stressful economic conditions face by many Americans, says Ad Age editor Jeanine Poggi.
Christian Petersen/Getty Images
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How much did cryptocurrency companies shell out for Sunday's Super Bowl ads?

by Janet Nguyen
Feb 14, 2022
The most expensive 30-second spots went for $7 million, NBC says. Coinbase, FTX and Crypto.com were some of the advertisers.
Cryptocurrency companies have spent millions on advertising, including spots airing during the Super Bowl.
Dan Kitwood/Getty Images
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Are Super Bowl ads still worth the cost?

by Janet Nguyen
Feb 11, 2022
Advertisers have invested millions of dollars in the commercials that will air during the big game Sunday.
The Los Angeles Rams and Cincinnati Bengals will compete in Sunday's Super Bowl, and advertisers will compete for viewers' attention.
Rob Carr/Getty Images
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Super Bowl to highlight marriage of crypto and sports

by Matt Levin
Feb 11, 2022
Expect to see lots of commercials for a relative newcomer on the very expensive Super Bowl ad scene: crypto.
A screenshot from YouTube show's Tom Brady's commercial with FTX , a cryptocurrency exchange.
YouTube
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Everything you need to know about this year’s Super Bowl ads

by David Brancaccio and Erika Soderstrom
Feb 11, 2022
You won’t escape talk of NFTs, crypto or the metaverse come Sunday.
The Super Bowl is a major event for brands.
Photo by OLIVIER DOULIERY/AFP via Getty Images
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As the Super Bowl looms, the NFL is roiled by claims of racism

by Andy Uhler
Feb 10, 2022
While 70% of players are Black., less than 6% of head coaches are.
Former Miami Dolphins head coach, Brian Flores, seen above on Jan. 2, filed a class-action lawsuit alleging discriminatory hiring practices in the NFL.
Silas Walker/Getty Images
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For Super Bowl LV ads, some brands take the bench, others ready for debut

by David Brancaccio and Erika Soderstrom
Feb 5, 2021
Super Bowl regular Budweiser will skip the big day. Companies like Robinhood and DoorDash want to boost brand awareness.
An aerial view of Raymond James Stadium ahead of Super Bowl LV on January 31, 2021 in Tampa, Florida.
Mike Ehrmann/Getty Images
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Waiter, there's corn syrup in my beer!

by Justin Ho
Feb 4, 2019
Bud Light's Super Bowl ad called out Miller and Coors for using the sweet syrup.
Scott Olson/Getty Images
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Pepsi comes to Coke's hometown of Atlanta for the Super Bowl

by Susanna Capelouto
Feb 1, 2019
Pepsi is on Coke's home turf.
The Super Bowl is being held in Atlanta this year, which is the hometown of Coca Cola, but Pepsi is an official sponsor of the game.
George Frey/Getty Images
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