For Super Bowl LV ads, some brands take the bench, others ready for debut

Super Bowl regular Budweiser will skip the big day. Companies like Robinhood and DoorDash want to boost brand awareness.
An aerial view of Raymond James Stadium ahead of Super Bowl LV on January 31, 2021 in Tampa, Florida.
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Waiter, there's corn syrup in my beer!

Feb 4, 2019
Bud Light's Super Bowl ad called out Miller and Coors for using the sweet syrup.
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The Super Bowl is being held in Atlanta this year, which is the hometown of Coca Cola, but Pepsi is an official sponsor of the game.
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How do you advertise a Super Bowl party without saying “Super Bowl?”

Jan 30, 2019
The NFL owns dozens of trademarks and isn’t afraid to go after anyone using them.
An exterior view of the Mercedes-Benz Stadium, where Super Bowl LIII will take place, is seen on Jan. 27, 2019 in Atlanta, Georgia.
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Super Bowl LIII and the shutdown

Jan 18, 2019
If the partial government shutdown continues, it could complicate plans in Atlanta to manage the influx of travelers and fans.
View of Mercedes-Benz Stadium in Atlanta, Georgia, where Super Bowl LIII will take place.
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The NFL's owners look a lot different from the players

Feb 2, 2018
Teams are owned almost exclusively by white men. Here's a look at why.
New England Patriots owner Robert Kraft raises the Lombardi Trophy after defeating the Atlanta Falcons during the 2017 Super Bowl in Houston.
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Food wars escalate in Boston and Philadelphia ahead of Super Bowl Sunday

Feb 2, 2018
Philadelphia and Boston ban each other’s foods leading up to Super Bowl Sunday.
A box of Dottie's Donuts in Philadelphia, where no more Boston Creme donuts will be made until after the Super Bowl.
Emma Jacobs/ for Marketplace

5 things you need to know about the Super Bowl economy

It's not always worth it for the host city.
Head coach Pete Carroll of the Seattle Seahawks holds the Vince Lombardi Trophy after his team won Super Bowl XLVIII at MetLife Stadium on February 2, 2014 in East Rutherford, New Jersey. 
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