Tackling social problems in campaigns can be tricky. Just ask Pepsi.
The shoemaker is cutting its workforce and will sell in its own space.
There have been a lot of challenges lately on the playing field for the world’s leading athletic brands. The sporting goods industry, like others in the retail sector, hasn’t been robust. Nike kept growing, though, with strong sales overseas and…
March Madness is upon us and college basketball teams aren’t the only ones competing. The games are also a battleground for shoe and apparel brands like Nike, Adidas and Under Armour. Nike still rules when it comes to sponsorships, but…
Some savers invest their hard-earned dollars in footwear.
It's a red hot market, with investors and collectors alike.
The shoe company may need to pivot away from basketball wear.
The sporting goods brand said it will still sell footwear and apparel but clubs and bags are out.
Female players paid to wear Nike weren't exactly game for its babydoll dresses.