Companies use ads to pitch issues over products

Aug 8, 2017
Tackling social problems in campaigns can be tricky. Just ask Pepsi.
Procter and Gamble's "The Talk."
Proctor & Gamble ad screen shot

As retailers suffer, Nike wants to just sell things itself

Jun 29, 2017
The shoemaker is cutting its workforce and will sell in its own space.
Shoppers exit the Nike SoHo store in New York City.
Drew Angerer/Getty Images

Nike is cutting its workforce and looking toward customized shoes

Jun 15, 2017
There have been a lot of challenges lately on the playing field for the world’s leading athletic brands. The sporting goods industry, like others in the retail sector, hasn’t been robust. Nike kept growing, though, with strong sales overseas and…

Comedian Neal Brennan takes the Marketplace Quiz

Mar 31, 2017
He's got a gold tooth for sale, if you're interested.
Brennan says the hardest part about being a comedian is that you can "never turn it off."
Imeh Akpanudosen/Getty Images

Nike makes a full-court press

Mar 21, 2017
March Madness is upon us and college basketball teams aren’t the only ones competing. The games are also a battleground for shoe and apparel brands like Nike, Adidas and Under Armour. Nike still rules when it comes to sponsorships, but…

The resale market for sneakers is red hot

Jan 10, 2017
Some savers invest their hard-earned dollars in footwear.
Sneakers on display at Sneaker Pawn, The Bank for Sneakers in New York.
Sally Herships/Marketplace

Inside the booming collectible market for sneakers

Dec 15, 2016
It's a red hot market, with investors and collectors alike.




Limited edition sneakers are popular but they also have a troubled past. A close up of artist Gary Simmons's 1193 piece Lineup at the Whitney Museum of art where sneakers, dazzlingly presented in metallic gold, are placed against a police line up chart. 






 
Sally Herships/Marketplace

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Nike's future concerns analysts

Sep 27, 2016
The shoe company may need to pivot away from basketball wear.
One analyst says that Nike's problem is its focus on basketball shoes.
Doug Pensinger/Getty Images

Nike to drop golf equipment business

Aug 3, 2016
The sporting goods brand said it will still sell footwear and apparel but clubs and bags are out.
Michelle Wie watches her tee shot on the 18th hole during the second round of the Marathon Classic in 2014 in Sylvania, Ohio. She is just one of the pro golfers who have a clothing line with Nike.
Gregory Shamus/Getty Images

Nike serves up a big fashion don't at Wimbledon

Jun 29, 2016
Female players paid to wear Nike weren't exactly game for its babydoll dresses.
Annika Beck of Great Britain plays a forehand during the Ladies Singles second round match against Heather Watson of Great Britain on June 29, 2016 in London, England. Beck is wearing the Nike tennis dress in question. 
Shaun Botterill/Getty Images