While the industry used to be all about the look — think Air Jordans — now it’s about the technology.
Nike reported disappointing earnings, weakening the outlook for clothing sales — which have a lot to do with the year-end shopping season.
The Olympic gold medalist's move to the smaller activewear company focused on women may be a sign of new standards for sponsorships.
The athletic wear manufacturer is reportedly cutting off some brick-and-mortar and online retailers.
According to a recent Harris poll, Nike’s reputation with the general public has strengthened over the past two years.
Parents would pay a monthly fee starting at $20 for four pairs of shoes, but how many do kids really need?
Cryptic product tie-ins for the show have been everywhere in recent months.
Government incentives and politics don't always mix.
The German company is the tournament's official sponsor. The U.S. company isn't.