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Nike's new ad celebrates the Women's World Cup. Don't tell Adidas.

by Marielle Segarra Jun 3, 2019
The German company is the tournament's official sponsor. The U.S. company isn't.
FRANCK FIFE/AFP/Getty Images

Shoes the wrong size? Nike has an app for that

by Jack Stewart May 10, 2019
An app that measures customers' feet will be available on phones and in stores in July.
An app that measures customers' feet will be available on phones and in stores in July.
Nike

Nike just did it and made Colin Kaepernick the new face of its iconic ad campaign

by Andy Uhler Sep 4, 2018
What motivated the athletic-wear maker? It was a business decision, experts say.
Colin Kaepernick receives the SI Muhammad Ali Legacy Award during Sports Illustrated 2017 Sportsperson of the Year Show  at Barclays Center in New York City.
Slaven Vlasic/Getty Images for Sports Illustrated

A battle for World Cup supremacy happens off the pitch

by Andy Uhler Jun 14, 2018
Every four years, the soccer tournament turns into an epic branding battle between Nike and Adidas.
MLADEN ANTONOV/AFP/Getty Images

Sneaker wars: Adidas overtakes Jordan brand

by Reema Khrais Sep 26, 2017
Adidas has moved past Jordan brand as the second-most popular sneaker in the U.S., according to market research firm NPD Group.
A general view of Adidas sneakers during the Adidas AlphaBOUNCE Stylelab at Duggal Greenhouse on July 23, 2016 in Brooklyn, New York. 
Adidas AlphaBOUNCE Stylelab

Companies use ads to pitch issues over products

by Tracey Samuelson Aug 8, 2017
Tackling social problems in campaigns can be tricky. Just ask Pepsi.
Procter and Gamble's "The Talk."
Proctor & Gamble ad screen shot

As retailers suffer, Nike wants to just sell things itself

by Aaron Schrank Jun 29, 2017
The shoemaker is cutting its workforce and will sell in its own space.
Shoppers exit the Nike SoHo store in New York City.
Drew Angerer/Getty Images

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Ask not what Marketplace can do for you, but what you can do for Marketplace.

Nike is cutting its workforce and looking toward customized shoes

by Mitchell Hartman Jun 15, 2017
There have been a lot of challenges lately on the playing field for the world’s leading athletic brands. The sporting goods industry, like others in the retail sector, hasn’t been robust. Nike kept growing, though, with strong sales overseas and…
The Marketplace Quiz

Comedian Neal Brennan takes the Marketplace Quiz

by Hayley Hershman Mar 31, 2017
He's got a gold tooth for sale, if you're interested.
Brennan says the hardest part about being a comedian is that you can "never turn it off."
Imeh Akpanudosen/Getty Images

Nike makes a full-court press

by Aaron Schrank Mar 21, 2017
March Madness is upon us and college basketball teams aren’t the only ones competing. The games are also a battleground for shoe and apparel brands like Nike, Adidas and Under Armour. Nike still rules when it comes to sponsorships, but…