Stories Tagged as
Nike
Gymnast Simone Biles leaves Nike for Athleta
by
Erika Beras
Apr 23, 2021
The Olympic gold medalist's move to the smaller activewear company focused on women may be a sign of new standards for sponsorships.
As Nike tightens control, its swoosh may disappear from some retailers' shelves
by
Erika Beras
Aug 27, 2020
The athletic wear manufacturer is reportedly cutting off some brick-and-mortar and online retailers.
Nike's brand burnished by its affiliation with Colin Kaepernick
by
Andy Uhler
Jun 25, 2020
According to a recent Harris poll, Nike’s reputation with the general public has strengthened over the past two years.
Marketers are embracing Black Lives Matter
Jun 2, 2020
Brands have long embraced the symbols of counterculture. Now, they're embracing an underlying cause.
Nike hopes parents will sign up for kids' sneaker club
Aug 12, 2019
Parents would pay a monthly fee starting at $20 for four pairs of shoes, but how many do kids really need?
Stranger Things returns with product tie-ins galore
Jul 4, 2019
Cryptic product tie-ins for the show have been everywhere in recent months.
Nike pulls a shoe, so Arizona pulls Nike subsidies
by
Jack Stewart
Jul 2, 2019
Government incentives and politics don't always mix.
For public good, not for profit.
Nike's new ad celebrates the Women's World Cup. Don't tell Adidas.
Jun 3, 2019
The German company is the tournament's official sponsor. The U.S. company isn't.
Shoes the wrong size? Nike has an app for that
by
Jack Stewart
May 10, 2019
An app that measures customers' feet will be available on phones and in stores in July.
Nike just did it and made Colin Kaepernick the new face of its iconic ad campaign
by
Andy Uhler
Sep 4, 2018
What motivated the athletic-wear maker? It was a business decision, experts say.