The German company is the tournament's official sponsor. The U.S. company isn't.
An app that measures customers' feet will be available on phones and in stores in July.
What motivated the athletic-wear maker? It was a business decision, experts say.
Every four years, the soccer tournament turns into an epic branding battle between Nike and Adidas.
Adidas has moved past Jordan brand as the second-most popular sneaker in the U.S., according to market research firm NPD Group.
Tackling social problems in campaigns can be tricky. Just ask Pepsi.
The shoemaker is cutting its workforce and will sell in its own space.
There have been a lot of challenges lately on the playing field for the world’s leading athletic brands. The sporting goods industry, like others in the retail sector, hasn’t been robust. Nike kept growing, though, with strong sales overseas and…
The Marketplace Quiz
He's got a gold tooth for sale, if you're interested.
March Madness is upon us and college basketball teams aren’t the only ones competing. The games are also a battleground for shoe and apparel brands like Nike, Adidas and Under Armour. Nike still rules when it comes to sponsorships, but…