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Race and Economy

Nike's brand burnished by its affiliation with Colin Kaepernick

by Andy Uhler
Jun 25, 2020
According to a recent Harris poll, Nike’s reputation with the general public has strengthened over the past two years.
There’s been renewed interest in Nike’s commercials featuring brand ambassador quarterback Colin Kaepernick. Those first ran in September of 2018.
Justin Sullivan/Getty Images
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Race and Economy

Marketers are embracing Black Lives Matter

by Mitchell Hartman
Jun 2, 2020
Brands have long embraced the symbols of counterculture. Now, they're embracing an underlying cause.
The Nike campaign that embraced athlete-activist Colin Kaepernick in 2018. Many brands are now using Black Lives Matter content in their messaging.
Justin Sullivan/Getty Images
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Nike hopes parents will sign up for kids' sneaker club

by Meghan McCarty Carino
Aug 12, 2019
Parents would pay a monthly fee starting at $20 for four pairs of shoes, but how many do kids really need?
People walk by a Nike store in Manhattan in 2018 in New York, New York.
Spencer Platt/Getty Images
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Stranger Things returns with product tie-ins galore

by Meghan McCarty Carino
Jul 4, 2019
Cryptic product tie-ins for the show have been everywhere in recent months.
Fans pose at the many photo-op stations at the Netflix's "Stranger Things" Season 3 Fun Fair at Santa Monica Pier on June 29, 2019 in Santa Monica, California.
Amy Sussman/Getty Images
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Nike pulls a shoe, so Arizona pulls Nike subsidies

by Jack Stewart
Jul 2, 2019
Government incentives and politics don't always mix.
Nike canceled the sale of a sneaker with a Betsy Ross flag on its heel. That flag’s been co-opted by far-right groups. Above, a Nike store in 2017 in New York City.
Drew Angerer/Getty Images
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Nike's new ad celebrates the Women's World Cup. Don't tell Adidas.

by Marielle Segarra
Jun 3, 2019
The German company is the tournament's official sponsor. The U.S. company isn't.
FRANCK FIFE/AFP/Getty Images
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Shoes the wrong size? Nike has an app for that

by Jack Stewart
May 10, 2019
An app that measures customers' feet will be available on phones and in stores in July.
An app that measures customers' feet will be available on phones and in stores in July.
Nike
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Nike just did it and made Colin Kaepernick the new face of its iconic ad campaign

by Andy Uhler
Sep 4, 2018
What motivated the athletic-wear maker? It was a business decision, experts say.
Colin Kaepernick receives the SI Muhammad Ali Legacy Award during Sports Illustrated 2017 Sportsperson of the Year Show at Barclays Center in New York City.
Slaven Vlasic/Getty Images for Sports Illustrated
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A battle for World Cup supremacy happens off the pitch

by Andy Uhler
Jun 14, 2018
Every four years, the soccer tournament turns into an epic branding battle between Nike and Adidas.
MLADEN ANTONOV/AFP/Getty Images
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Sneaker wars: Adidas overtakes Jordan brand

by Reema Khrais
Sep 26, 2017
Adidas has moved past Jordan brand as the second-most popular sneaker in the U.S., according to market research firm NPD Group.
A general view of Adidas sneakers during the Adidas AlphaBOUNCE Stylelab at Duggal Greenhouse on July 23, 2016 in Brooklyn, New York. 
Adidas AlphaBOUNCE Stylelab
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