Nike hopes parents will sign up for kids’ sneaker club
The children’s sneaker industry is worth $10 billion a year, and Nike is aiming to bypass traditional retail stores in that market and go directly to consumers with a new subscription service called Adventure Club.
Designed for kids ages two to 10, parents would pay from $20 a month to get four pairs of shoes a year, up to $50 a month for 12 pairs. Other subscription services in the clothing sector are also expanding into the kids clothing market. But do kids really need that many shoes a year? That may be a deciding factor for some parents.
Click the audio player above to hear the full story.
Stories You Might Like
We’re here to help you navigate this changed world and economy.
Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.
In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.
