Nike hopes parents will sign up for kids’ sneaker club
The children’s sneaker industry is worth $10 billion a year, and Nike is aiming to bypass traditional retail stores in that market and go directly to consumers with a new subscription service called Adventure Club.
Designed for kids ages two to 10, parents would pay from $20 a month to get four pairs of shoes a year, up to $50 a month for 12 pairs. Other subscription services in the clothing sector are also expanding into the kids clothing market. But do kids really need that many shoes a year? That may be a deciding factor for some parents.
Click the audio player above to hear the full story.
Stories You Might Like
Marketplace is on a mission.
We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.
Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?
