Where do earnings expectations come from?

Oct 29, 2019
Analysts estimate how a company will perform.
A trader works during the opening bell at the New York Stock Exchange,
Johannes Eisele/AFP via Getty Images
A McDonald's sign outside a restaurant in San Francisco, California.
Justin Sullivan/Getty Images

McDonald's bets on AI to help it sell more burgers

Mar 26, 2019
The fast food chain is acquiring digital startup Dynamic Yield for more than $300 million.
Justin Sullivan/Getty Images

Big brands hop on "Veganuary" bandwagon to lure new customers

Jan 21, 2019
A vegan challenge is the latest hashtag to flood your Instagram feed.
Healthy baked sweet potato burger with whole grain bun, guacamole, vegan mayonnaise and vegetables on a board. 
Getty Images

What Big Macs can tell us about currencies around the world

Jul 13, 2018
Based on the price of a Big Mac in America, the U.S. dollar looks overvalued relative to almost every currency.
Joe Raedle/Getty Images

McDonald's shareholders consider a switch to paper straws

May 24, 2018
Plastic straws could be banned in New York City if a new bill introduced in the city council this week goes through. Similar restrictions are being considered for California. Several cities there have already banned the plastic straw. And both the U.K. and Taiwan have announced plans to eliminate them. Today McDonald’s shareholders are scheduled […]
McFlurries: stirred, not shaken.
Yoshikazu Tsuno/AFP/Getty Images

For public good, not for profit.

Wendy's turned an old restaurant into a test lab

Nov 9, 2017
With sales under pressure, the chain is looking at new ways of doing business.
The Wendy's in the Clintonville neighborhood of Columbus, Ohio, has a flat screen TV, an outdoor patio, printed menus and electronic ordering kiosks.
(Marielle Segarra/Marketplace)

How McDonald's serves as a refuge for local communities

Jul 27, 2017
For some, the fast food giant allows them to connect with others.
A 1955 Ford, left, and a 1955 Oldsmobile are parked in the lot of the McDonald's museum in Des Plaines, IL. 
Tim Boyle/Newsmakers

Who in their right mind approved this ad?

Jun 13, 2017
'There’s a lot of client engagement and collaboration along the way,' ad executive says.
What would Don Draper do?
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