Where do earnings expectations come from?

Oct 29, 2019
Analysts estimate how a company will perform.
A trader works during the opening bell at the New York Stock Exchange,
Johannes Eisele/AFP via Getty Images
A McDonald's sign outside a restaurant in San Francisco, California.
Justin Sullivan/Getty Images

McDonald's bets on AI to help it sell more burgers

Mar 26, 2019
The fast food chain is acquiring digital startup Dynamic Yield for more than $300 million.
Justin Sullivan/Getty Images

Big brands hop on "Veganuary" bandwagon to lure new customers

Jan 21, 2019
A vegan challenge is the latest hashtag to flood your Instagram feed.
Healthy baked sweet potato burger with whole grain bun, guacamole, vegan mayonnaise and vegetables on a board. 
Getty Images

What Big Macs can tell us about currencies around the world

by
Jul 13, 2018
Based on the price of a Big Mac in America, the U.S. dollar looks overvalued relative to almost every currency.
Joe Raedle/Getty Images

McDonald's shareholders consider a switch to paper straws

May 24, 2018
Plastic straws could be banned in New York City if a new bill introduced in the city council this week goes through. Similar restrictions are being considered for California. Several cities there have already banned the plastic straw. And both…
McFlurries: stirred, not shaken.
Yoshikazu Tsuno/AFP/Getty Images

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Wendy's turned an old restaurant into a test lab

Nov 9, 2017
With sales under pressure, the chain is looking at new ways of doing business.
The Wendy's in the Clintonville neighborhood of Columbus, Ohio, has a flat screen TV, an outdoor patio, printed menus and electronic ordering kiosks.
(Marielle Segarra/Marketplace)

How McDonald's serves as a refuge for local communities

Jul 27, 2017
For some, the fast food giant allows them to connect with others.
A 1955 Ford, left, and a 1955 Oldsmobile are parked in the lot of the McDonald's museum in Des Plaines, IL. 
Tim Boyle/Newsmakers

Who in their right mind approved this ad?

Jun 13, 2017
'There’s a lot of client engagement and collaboration along the way,' ad executive says.
What would Don Draper do?
Frederick M. Brown/Getty Images