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Stories Tagged as

Marketing

Marketers start to make sense of Big Data

by Stacey Vanek Smith
Jun 26, 2012
Online travel site Orbitz offers pricier hotels to Apple computer users after data shows they tend to pay more than Windows PC owners.
Online travel site Orbitz offers pricier hotels to Apple computer users after data shows they tend to pay more than Windows PC owners.
Justin Sullivan/Getty Images
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Merck under fire for marketing meds to kids

by Sally Herships
Jun 21, 2012
Merck's use of cartoon animals from “Madagascar 3” prompts complaint that grape-flavored Claritin allergy medicine could be confused for candy.
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Can Nokia's freebies build brand loyalty?

by Mitchell Hartman
Jun 15, 2012
Nokia puts giveaways to the test with free smartphones for first-year students at Seton Hall University.
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Abraham Lincoln: Celebrity pitchman

by Nancy Marshall-Genzer
Jun 7, 2012
Honestly, could there be a better pitchman than Abe Lincoln? The upcoming release of the film "Abraham Lincoln: Vampire Hunter" is just the latest idea to cash in on the 16th president.
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Movie studios diversify summer line-ups

by Adriene Hill
Jun 7, 2012
It’s summer movie season which means it’s the time for big-budget, action-adventures. But summer can also spell success for movies that ignore the desires of teenage boys.
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Mid-day Update

Pepsi to launch Twitter music campaign

by Stacey Vanek Smith and David Brancaccio
May 30, 2012
In an effort to revive their brand image and win back market share from Coke, Pepsi is launching a new, hip partnership with Twitter that will include free songs for download and live-streaming music concerts.
Bottles and cans of Pepsi soda are seen on display in a store. This week Pepsi announced the details of its new year-long integrated marketing campaign with Twitter.
Joe Raedle/Getty Images
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Ford finds a market beyond cars

by Marketplace Contributor
May 25, 2012
Ford's blue oval logo and pick-up truck slogan fuels sales of licensed products from Hot Wheels toys to girls’ T-shirts.
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Millennials less likely to be brand loyal

by Jeremy Hobson
May 11, 2012
A new study finds that millennials -- people between the ages 18-34 -- believe it's important to the get lowest price when shopping, which means giving up on brands they're loyal to.
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Company logos expand into sonic realm

by Sally Herships
May 1, 2012
Audio branding is moving beyond television and electronics into banks and appliances as companies seek to build consumer allegiance through sound.
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Toilet paper giant tries Facebook ad campaign

by Stacey Vanek Smith
Apr 24, 2012
Bathroom humor reigns as Kimberly-Clark hosts a Facebook contest to select a nickname for its Cottonelle Fresh Care adult wet wipes.
Kimberly-Clark hosts a Facebook contest to select a nickname for its Cottonelle Fresh Care adult wet wipes.
Cottonelle
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