Mid-day Update

Pepsi to launch Twitter music campaign

Stacey Vanek Smith and David Brancaccio May 30, 2012
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Bottles and cans of Pepsi soda are seen on display in a store. This week Pepsi announced the details of its new year-long integrated marketing campaign with Twitter. Joe Raedle/Getty Images
Mid-day Update

Pepsi to launch Twitter music campaign

Stacey Vanek Smith and David Brancaccio May 30, 2012
Bottles and cans of Pepsi soda are seen on display in a store. This week Pepsi announced the details of its new year-long integrated marketing campaign with Twitter. Joe Raedle/Getty Images
HTML EMBED:
COPY

In an effort to revive their brand image and win back market share from Coke, Pepsi is launching a new, hip partnership with Twitter. Today Pepsi revealed the details: free downloadable songs and live-streaming music concerts. Pepsi followers will be able to play D.J. by suggesting set lists and will hopefully guzzle more Pepsi while they do it.

Natalie Zmuda is a reporter with Advertising Age and oversees beverage marketing. She tells us what Pepsi hopes to gain from the partnership which is the largest Twitter marketing campaign to date.

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