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Marketplace Morning Report

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Sep 18, 2019

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Marketplace Morning Report

Less than zero

Sep 17, 2019
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Pepsi takes aim at health-conscious consumers

by Renata Sago Feb 18, 2019
In an attempt to steal market share from rival Coca-Cola, Pepsi is making investments in healthier, less sugary beverages.
In an attempt to steal market share from rival Coca-Cola, Pepsi is making investments in healthier, less sugary beverages.
stocksnapper/iStock/Getty Images Plus

Pepsi comes to Coke's hometown of Atlanta for the Super Bowl

by Susanna Capelouto Feb 1, 2019
Pepsi is on Coke's home turf.
The Super Bowl is being held in Atlanta this year, which is the hometown of Coca Cola, but Pepsi is an official sponsor of the game.
George Frey/Getty Images

Woman, minority, trailblazer: Indra Nooyi is leaving Pepsico

by Associated Press Aug 6, 2018
Nooyi has been with PepsiCo Inc. for 24 years and held the top job for 12.
Pepsi Chairman and CEO Indra Nooyi speaks onstage at the Fortune Most Powerful Women Summit.
Paul Morigi/Getty Images for Fortune

Companies have less leeway in missteps on race

by Renata Sago Jan 9, 2018
An H&M ad with a black boy in a hoodie that said “Coolest Monkey in the Jungle” has been called out as racially insensitive and has led to calls of a boycott. It’s just the latest in a series of…

Diet soda sales fizzle as health-conscious consumers turn to other drinks

by Aaron Schrank Oct 5, 2017
Today we want beverages with “ingredients you can pronounce.”
By the end of 1983, Diet Coke was the top diet drink in the country.
George Frey/Getty Images

Companies use ads to pitch issues over products

by Tracey Samuelson Aug 8, 2017
Tackling social problems in campaigns can be tricky. Just ask Pepsi.
Procter and Gamble's "The Talk."
Proctor & Gamble ad screen shot

As soda sales lose their fizz, Pepsico looks to healthier drinks and snacks

by Aaron Schrank Jul 11, 2017
PepsiCo reports second quarter earnings today. The snack and beverage conglomerate has consistently beaten estimates in recent quarters — even as Americans drink less soda than they have in three decades. Can PepsiCo keep the streak going?  Click the audio player above…

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I've always wondered...

Who in their right mind approved this ad?

by Jana Kasperkevic Jun 13, 2017
'There’s a lot of client engagement and collaboration along the way,' ad executive says.
What would Don Draper do?
Frederick M. Brown/Getty Images

PepsiCo moves away from sugary drinks with premium bottled water brand

by Sally Herships Feb 15, 2017
PepsiCo reports its earnings today. It’s a pivotal time for the company as it continues to move away from the shrinking market for sugary drinks and into the growing market sector of bottled water, worth $42 billion last year. This…

Pepsi looking for sweeter returns, but cutting sugar

by Adam Allington Oct 17, 2016
Pepsi plans to cut calories in two-thirds of its drinks to target obesity.
Justin Sullivan/Getty Images