Pepsi takes aim at health-conscious consumers

Feb 18, 2019
In an attempt to steal market share from rival Coca-Cola, Pepsi is making investments in healthier, less sugary beverages.
In an attempt to steal market share from rival Coca-Cola, Pepsi is making investments in healthier, less sugary beverages.
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The Super Bowl is being held in Atlanta this year, which is the hometown of Coca Cola, but Pepsi is an official sponsor of the game.
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Woman, minority, trailblazer: Indra Nooyi is leaving Pepsico

Aug 6, 2018
Nooyi has been with PepsiCo Inc. for 24 years and held the top job for 12.
Pepsi Chairman and CEO Indra Nooyi speaks onstage at the Fortune Most Powerful Women Summit.
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Companies have less leeway in missteps on race

Jan 9, 2018
An H&M ad with a black boy in a hoodie that said “Coolest Monkey in the Jungle” has been called out as racially insensitive and has led to calls of a boycott. It’s just the latest in a series of…

Diet soda sales fizzle as health-conscious consumers turn to other drinks

Oct 5, 2017
Today we want beverages with “ingredients you can pronounce.”
By the end of 1983, Diet Coke was the top diet drink in the country.
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Companies use ads to pitch issues over products

Aug 8, 2017
Tackling social problems in campaigns can be tricky. Just ask Pepsi.
Procter and Gamble's "The Talk."
Proctor & Gamble ad screen shot

As soda sales lose their fizz, Pepsico looks to healthier drinks and snacks

Jul 11, 2017
PepsiCo reports second quarter earnings today. The snack and beverage conglomerate has consistently beaten estimates in recent quarters — even as Americans drink less soda than they have in three decades. Can PepsiCo keep the streak going?  Click the audio player above…

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Who in their right mind approved this ad?

Jun 13, 2017
'There’s a lot of client engagement and collaboration along the way,' ad executive says.
What would Don Draper do?
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PepsiCo moves away from sugary drinks with premium bottled water brand

Feb 15, 2017
PepsiCo reports its earnings today. It’s a pivotal time for the company as it continues to move away from the shrinking market for sugary drinks and into the growing market sector of bottled water, worth $42 billion last year. This…

Pepsi looking for sweeter returns, but cutting sugar

Oct 17, 2016
Pepsi plans to cut calories in two-thirds of its drinks to target obesity.
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