Pepsi takes aim at health-conscious consumers

Renata Sago Feb 18, 2019
HTML EMBED:
COPY
In an attempt to steal market share from rival Coca-Cola, Pepsi is making investments in healthier, less sugary beverages. stocksnapper/iStock/Getty Images Plus

Pepsi takes aim at health-conscious consumers

Renata Sago Feb 18, 2019
In an attempt to steal market share from rival Coca-Cola, Pepsi is making investments in healthier, less sugary beverages. stocksnapper/iStock/Getty Images Plus
HTML EMBED:
COPY

PepsiCo is trying to fizz up its brands. In his first big strategic move since taking over as CEO last October, Ramon Laguarta is cutting jobs and closing some plants in an effort to save the company $1 billion every year through 2023. In an attempt to steal market share from rival Coca-Cola, Pepsi is also making investments in healthier, less sugary beverages.

Click the audio player above to hear the full story.

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.