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Schools around the country are offering grants for research projects on anti-Black racism. And some are committing to hire more professors with expertise in the study of race.
And sponsors may be increasingly interested in supporting them to reach their fans.
By refusing to take to the court or field, players are trying to effect change. But how effective are they likely to be?
The 15 Percent Pledge is pushing retailers to devote more shelf space to Black-owned businesses.
Labels have long been accused of racist, exploitative practices toward artists. Some now pledge to support social justice and diversify executive ranks.
Just the process of making the resolution can have an impact, one expert says. But it doesn't trigger government funds like other crises..
Many Black clients are seeking therapists they trust to deal with mental health trauma since the police killing of George Floyd.
The company has committed to helping the Black Lives Matter movement, but has faced pressure to go beyond writing a check.