And sponsors may be increasingly interested in supporting them to reach their fans.
And does the strategy of investing in a strong bullpen pay off?
The Winter Paralympics have been going on since 1976. How has the technology — and the funding for it — evolved since then?
Anquan Boldin and Malcolm Jenkins are using their muscle to help push through bipartisan bills.
Olympic gymnast Sam Mikulak talks toys, toothbrushes and competition.
The talent agency William Morris Endeavor has made a deal to buy rival agency IMG Worldwide for a cool $2.4 billion.
Major League Baseball is weighing a life-long ban for New York Yankees' Alex Rodriguez over using performance-enhancing drugs. What might that mean for baseball's future?
The 2012 Paralympic Games opened in London on Wednesday. American judo athlete Myles Porter tells us what it's like to compete in world's second largest sporting competition.