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Can "milk core" get Gen Z to drink its liquid dairy?

Apr 13, 2023
Kim Severson of the New York Times explains how Big Milk is trying to persuade a generation of almond and oat milk-drinkers to switch.
The "Got Milk?" ad campaign was a big hit in the 1990s and 2000s.
Justin Sullivan/Getty Images

Want to understand the laws of supply and demand? Watch the dairy industry

Aug 6, 2020
Milk prices have been volatile with the trade war and now the coronavirus pandemic, and dairy farmers are stretched thin.
A Wisconsin dairy farmer moves her cows into a barn. Her industry has been whipsawed by milk prices.
Scott Olson/Getty Images

Why retailers price some items below cost

Jul 31, 2020
Lots of industries rely on loss leaders to get you in the door while quietly raising prices on other products.
Jose De Leon restocks shelves at the Presidente Supermarket on April 13, 2020 in Miami, Florida.
Joe Raedle/Getty Images

The future of agriculture may rest with the American consumer

Apr 10, 2020
Many farmers are facing reduced demand for their products as well as falling prices.
Keystone/Getty Images

Americans aren't drinking milk like they used to

Jan 6, 2020
Two major dairy processor-distributors have filed for bankruptcy protection in the past few months.
Justin Sullivan/Getty Images

Canadians mull new trade pact, worry about domestic dairy industry

Oct 8, 2018
Some Canadians worry NAFTA replacement will flood markets with lower-cost U.S. milk and cheese.
A dairy cow on a farm in Caledon, Canada.
Cole Burston/Getty Images

For public good, not for profit.

Canada protects its dairy industry. President Trump is tired of that.

Aug 30, 2018
The president has given Canada until Friday to sign on to a new trade agreement, but the dairy industry has been one of the prime sticking points during negotiations.
Canadian Prime Minister Justin Trudeau (2L) speaks with dairy farmers in Ottawa, Ontario on June 12, 2018. - Canadian politicians of all stripes rallied round their prime minister on after his cautious and polite defense of free trade rules drew an extraordinary personal rebuke from US President Donald Trump.
MICHEL COMTE/AFP/Getty Images

The USDA is buying milk and giving it to food banks

Aug 17, 2018
The program is hoping to help the needy – including America's dairy farmers.
Oatly, the Swedish maker of oat milk, will start selling shares to the public on Thursday, in an offering expected to value the company at $10 billion. The market for milk substitutes has been growing rapidly, with Nestle just releasing its own version made from peas.
PHILIPPE HUGUEN/AFP/Getty Images

The fight for the dairy aisle turns on the question: 'What’s milk?'

Mar 3, 2017
With the proliferation of products calling themselves milk (soy, almond, rice, coconut), dairy farmers are now lobbying Congress to limit the use of the word to the stuff that comes from lactating animals, namely cows.  And the makers of the plant-based drinks want to keep milking the term, so they’re pushing back. The Wall Street […]