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The strategy behind sonic logos, like Netflix’s startup chime

Jan 3, 2022
Sound has a "powerful ability to prime your brain for what's coming,” said Dallas Taylor, host of a podcast about sound.
Brief sounds like Netflix’s startup chime can be powerful branding tools, said podcast host and sound designer Dallas Taylor. The design of that sound involved a ring finger hitting a cabinet and a reversed guitar track.
Mario Tama via Getty Images

GameStop: The movie. And the TV show. And the documentary ...

Mar 2, 2021
There are at least nine projects on GameStop and Reddit vs. Wall Street in the works. Which will be first across the finish line?
A person checks the GameStop stock with the Reddit, Citadel, Robinhood and Melvin Capital logos in the background in this photo illustration.
Chris Delmas/AFP via Getty Images

Anime could be a key to streaming domination

Jan 9, 2020
As streaming platforms compete for the attention of young viewers, many are investing in Japanese animation.
The anime show "Neon Genesis Evangelion" is streaming on Netflix.
Screenshot via Netflix

2020: Year of the pop star documentary

Jan 6, 2020
Platforms like Netflix, HBO and Amazon are competing with each other for celebrity life stories, at about $25 million a pop.
Rihanna reportedly signed a documentary rights deal with Amazon prime, for $25 million.
Emma McIntyre/Getty Images

Why Netflix and WarnerMedia want sitcoms for the streaming wars

Sep 18, 2019
Netflix hopes "Seinfeld" will keep the streaming giant master of its domain, while HBO Max hopes to enter the field with a "Big Bang."
The cast of "Seinfeld."
Getty Images

The final season of "Game of Thrones" is a cash cow for marketers

Apr 12, 2019
Brands of all kinds are rushing to capitalize on the show.
Actress Emilia Clarke in season 8 of Game of Thrones.
Helen Sloan/HBO

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He brought "Game of Thrones" languages to life

Apr 10, 2019
David Peterson created the Dothraki and High Valyrian tongues.
Sophie Turner as Sansa Stark in "Game of Thrones" season 8.
Helen Sloan/HBO

AT&T raises DirecTV streaming prices, sweetens bundles with HBO

Mar 14, 2019
After an expensive deal to buy TimeWarner, AT&T is making some changes to its DirecTV streaming bundles. It’s raising prices but also adding its much-coveted property, HBO, to the mix for free. The DirecTV strategy is offering a glimpse into how post-merger AT&T is strategizing to cut a bit of costs — it’s dropping content […]
A general view of atmosphere at HBO | Human By Orientation at Brazos Hall on March 12, 2019 in Austin, Texas. 
Vivien Killilea/Getty Images for HBO

AT&T has plenty to reorganize after Time-Warner deal

by
Mar 4, 2019
The first changes are being made to media operations.
KENA BETANCUR/AFP/Getty Images