AT&T raises DirecTV streaming prices, sweetens bundles with HBO

Tracey Samuelson Mar 14, 2019
HTML EMBED:
COPY
A general view of atmosphere at HBO | Human By Orientation at Brazos Hall on March 12, 2019 in Austin, Texas.  Vivien Killilea/Getty Images for HBO

AT&T raises DirecTV streaming prices, sweetens bundles with HBO

Tracey Samuelson Mar 14, 2019
A general view of atmosphere at HBO | Human By Orientation at Brazos Hall on March 12, 2019 in Austin, Texas.  Vivien Killilea/Getty Images for HBO
HTML EMBED:
COPY

After an expensive deal to buy TimeWarner, AT&T is making some changes to its DirecTV streaming bundles. It’s raising prices but also adding its much-coveted property, HBO, to the mix for free. The DirecTV strategy is offering a glimpse into how post-merger AT&T is strategizing to cut a bit of costs — it’s dropping content providers it had to pay from DirecTV Now — in order to keep its debt under control. 

Click the audio player above to hear the full story.

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.