AT&T raises DirecTV streaming prices, sweetens bundles with HBO

Tracey Samuelson Mar 14, 2019
HTML EMBED:
COPY
A general view of atmosphere at HBO | Human By Orientation at Brazos Hall on March 12, 2019 in Austin, Texas.  Vivien Killilea/Getty Images for HBO

AT&T raises DirecTV streaming prices, sweetens bundles with HBO

Tracey Samuelson Mar 14, 2019
A general view of atmosphere at HBO | Human By Orientation at Brazos Hall on March 12, 2019 in Austin, Texas.  Vivien Killilea/Getty Images for HBO
HTML EMBED:
COPY

After an expensive deal to buy TimeWarner, AT&T is making some changes to its DirecTV streaming bundles. It’s raising prices but also adding its much-coveted property, HBO, to the mix for free. The DirecTV strategy is offering a glimpse into how post-merger AT&T is strategizing to cut a bit of costs — it’s dropping content providers it had to pay from DirecTV Now — in order to keep its debt under control. 

Click the audio player above to hear the full story.

As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.

Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.

Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.