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College football

"Make Me Smart” Newsletter

College athletes who missed out on NIL deals step up to collect

by Ellen Rolfes and Katie Reuther
Sep 27, 2024
Athletes sue to recoup money off their college careers decades after they left school. Plus, we explore the economics of being single.
iStock / Getty Images Plus
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College football shakeups can help drive up media rights value

by Savannah Peters
Sep 25, 2024
But conference consolidation can also push smaller schools and conferences further out of the limelight, making it harder for them to generate revenue.
College football saw a massive viewership increase in its game against USC.
Los Angeles Times via Getty Images
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How close are college athletes to getting a cut of media revenue?

by Andy Uhler
Aug 26, 2022
Now that the NCAA allows players to make money off their name, image and likeness, attention is turning to revenue from media deals.
Eventually, schools that earn a lot of money from football — like the University of Texas — may have to put athletes on their payrolls. 
Ronald Martinez/Getty Images
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Student athletes, schools and conferences gain power as NCAA's wanes

by Andy Uhler
Aug 13, 2021
State laws allowing athletes to make money and court decisions curbing the NCAA’s authority are reinventing big-money college sports.
The Texas Longhorns, the biggest moneymaker in college football, celebrate during a trophy presentation at the Alamodome in San Antonio. The team plans to leave the Big 12 to join the Southeastern Conference.
Tim Warner via Getty Images
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COVID-19

One way for college athletics departments to make up for lost income: gambling partnerships

by Andy Uhler
Dec 16, 2020
It's an attractive — if contentious — revenue stream for schools.
A USC Trojan celebrates a sack of the ASU Wildcat quarterback in a nearly empty stadium on Nov. 14.
Christian Petersen/Getty Images
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COVID-19

How COVID-19 disrupts the economics of college football in small-town Texas

by Andy Uhler
Sep 25, 2020
People who go to sporting events at Texas A&M University usually spend more than $120 million a year.
Because of COVID, Texas A&M is allowing only 25% of the stadium to be filled for its upcoming home games, but that’s still about 30,000 people.
Scott Halleran/Getty Images
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COVID-19

Higher education could see big revenue losses from a sports shutdown

by Kristin Schwab
Jul 10, 2020
College sports bring TV contracts, corporate donations and other income that could be lost this year due to COVID-19.
Fans cheer the Ohio State University Buckeyes at a 2008 game. In one year, sports brought in $209 million to the school.
Jamie Sabau/Getty Images
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By The Numbers

College football, by the numbers

by Katherine Wiles
Aug 29, 2019
In celebration of the 150th season of college football, let's run the numbers on the intense sport.
USC's Adoree' Jackson intercepts a pass intended for Stanford's Francis Owusu at Stanford Stadium in 2016 in Palo Alto, California.
Thearon W. Henderson/Getty Images
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NCAA Division II teams are investing millions in their athletics

by Greg Echlin
Dec 13, 2018
Universities regard football as the welcome mat to their institutions. And even schools in the NCAA Division II are taking it seriously enough to invest millions in the their athletic facilities.
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Shelf Life

Former NFL player Marcellus Wiley on the economic realities of football careers

by Kai Ryssdal and Maria Hollenhorst
Oct 24, 2018
The game lifted him out of poverty, but he doesn't want his son to play.
Marcellus Wiley says he went through the rigors of football “fueled by necessity. I needed the money, I needed the opportunity, but my son won't.” Above, he plays defensive lineman for the San Diego Chargers.
Stephen Dunn/Getty Images
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