Why promoting financial investments is riskier than promoting sneakers

Nov 30, 2023
Soccer star Cristiano Ronaldo is facing a class action lawsuit over his relationship with the crypto exchange Binance.
Soccer star Cristiano Ronaldo is being sued in a $1 billion lawsuit over his relationship with the crypto exchange Binance. Above, Ronaldo in 2020.
Miguel Medina/AFP via Getty Images

In this time of comfort-at-home fashion, Crocs are having a moment

Oct 28, 2020
The footwear brand has seen an uptick in sales during the pandemic, and has capitalized on branding collaborations.
A sample of Crocs shoes on display in a midtown New York City shoe store in February 2007.
TIMOTHY A. CLARY/AFP via Getty Images

Why you'll be seeing so much black on the red carpet

Jan 5, 2018
The Golden Globes will be getting an all-black makeover in solidarity with Time's Up.
Kevin Winter/Getty Images

Sampling body parts? Just the first job of a Killer

Sep 29, 2017
Rock band The Killers take the Marketplace Quiz.
Brandon Flowers (center) and Ronnie Vannucci Jr. (left) from the band The Killers take our money inspired personality questionnaire. 
Anton Corbijn

Why is Rihanna's makeup line selling like wild?

Sep 22, 2017
Fenty Beauty boasts 40 shades of foundation. Fans say it gives women of color something they can't find elsewhere.
Bamike Ogunrinu, left, sits as New York City-based makeup artist Etzel Ecleston does her makeup with Fenty Beauty products. The brand, launched this month by popstar Rihanna, has been selling out online and in stores.
Peter Balonon-Rosen/Marketplace

Taylor Swift’s been dropping hints, but now it’s confirmed: She’ll drop a new album in November

Aug 24, 2017
After dropping hints on social media for weeks, Taylor Swift has announced that her sixth studio album, called “Reputation,” will drop November 10. A new single comes out tonight. It’s been three years since Swift’s last album, “1989,” a long time in this rapidly changing music industry. How will she fare? Click the audio player […]

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Will Georgia’s music industry thrive if school music programs don’t?

Jul 4, 2017
The state has a new law to boost the music business, but it might have trouble finding artists.
Students like these still take music classes at public schools in Georgia, but many schools in the state have had to reduce funding for such courses.
Courtesy of Georgia Department of Education

For NBA stars, branding goes beyond the court

Jun 22, 2017
Nowadays, how good you are on the court is only one factor in your earning potential as a star athlete.
NBA Prospect Lonzo Ball speaks with the media after a workout with the Los Angeles Lakers at Toyota Sports Center on June 7 in El Segundo, California.
Sean M. Haffey/Getty Images

Can Tidal and Jay-Z get Sprint new users?

Jun 19, 2017
The phone carrier is offering its users a 6-month free trial of the streaming service.
Rapper Jay-Z performs onstage at Barclays Center of Brooklyn in 2015.
Theo Wargo/Getty Images for TIDAL