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Marketplace Morning Report

Zimbabwe bans foreign currency

Jun 25, 2019

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Marketplace Morning Report

Big tech and banks are using mea culpa ads to appeal to their users

by Renata Sago May 18, 2018
When it comes to crisis management, one expert says apologies and promises are not enough

Spending on Oscar ads is up

by Erika Beras Mar 2, 2018
Why? Because it’s one of the few television shows advertisers are pretty sure all kinds of people will show up for. Click the audio player above to hear the full story. 

Companies have less leeway in missteps on race

by Renata Sago Jan 9, 2018
An H&M ad with a black boy in a hoodie that said “Coolest Monkey in the Jungle” has been called out as racially insensitive and has led to calls of a boycott. It’s just the latest in a series of…

Tech companies head to Capitol Hill over political ads

by Kai Ryssdal, Molly Wood, and Robert Garrova Oct 19, 2017
Is Congress ready to regulate Facebook and Google?
Sen. Amy Klobuchar, a Democrat from Minnesota, looks on as Democratic Sen. Mark Warner of Virginia introduces the Honest Ads Act on Capitol Hill on Oct. 19. The legislation is designed to increase the transparency of political ads on social media platforms like Twitter and Facebook.
Drew Angerer/Getty Images
I've always wondered...

Do human billboards actually bring in customers?

by Janet Nguyen Aug 25, 2017
We look at why companies continue to invest in them.
Joe Raedle/Getty Images

Google tries to connect the dots between online ads and offline buys

by Reema Khrais May 24, 2017
Online shopping is sometimes just that — shopping. The actual buying happens later — in an actual store. Until now, retailers haven’t been able to connect those dots. Google says it has a tool that will let them connect online…

Here’s the message brands are sending Fox and customers

by Adriene Hill Apr 4, 2017
Consumers want their brands to take an authentic stand and do right by society.
Advertisers have started pulling their ads from Fox's "The O'Reilly Factor," hosted by Bill O'Reilly.
Ilya S. Savenok/Getty Images

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Companies are pulling ads from YouTube to protect their brands

by Adriene Hill Mar 23, 2017
Multiple U.S. companies are pulling their ads from YouTube over offensive material. AT&T, Verizon and Johnson & Johnson’s decision follows other companies here and abroad that will stop advertising until Google can guarantee their ads won’t run before videos containing…
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Christmas gifts were all about grown-ups, in post-war America

by Daisy Palacios Dec 16, 2016
Sarah Archer explores Christmas gift giving in post-war America in her book, "Midcentury Christmas."
A holiday advertisement for Westinghouse, 1950s. Reproduced with permission.
CBS Corporation

Big Soda and the rise of product placement

by Kai Ryssdal and Adhiti Bandlamudi Nov 21, 2016
Companies like Coca Cola and Pepsi transformed product placement into an art, rather than just an incidental opportunity for advertising.
A general view of a new Coca-Cola aluminum bottle during Mercedes-Benz Fashion Week Fall 2009 at Bryant Park on February 16, 2009 in New York City. 
Photo by Amy Sussman/Getty Images for The Coca Cola Company