Consumer viewing habits have been changing for the last 15 years. So why did the move take so long, and why now?
An H&M ad with a black boy in a hoodie that said “Coolest Monkey in the Jungle” has been called out as racially insensitive and has led to calls of a boycott. It’s just the latest in a series of similar missteps from companies like Dove, Pepsi and Nivea that consumers are less willing to […]
Is Congress ready to regulate Facebook and Google?
Online shopping is sometimes just that — shopping. The actual buying happens later — in an actual store. Until now, retailers haven’t been able to connect those dots. Google says it has a tool that will let them connect online clicks to in-store buys. Good for Google, which may be able to sell more search […]
Consumers want their brands to take an authentic stand and do right by society.
Multiple U.S. companies are pulling their ads from YouTube over offensive material. AT&T, Verizon and Johnson & Johnson’s decision follows other companies here and abroad that will stop advertising until Google can guarantee their ads won’t run before videos containing hate speech. Google says it’s committed to working on a resolution, but there are technological […]