When inflation raged decades ago, some marketers saw it as an opportunity. Now, the money-saving pitch is more subtle.
Netflix has held out, in part because it fears damaging relationships with subscribers, one expert ways.
One fast food business says rising grocery prices give it a reason to focus ads on cost.
Consumer viewing habits have been changing for the last 15 years. So why did the move take so long, and why now?
An H&M ad with a black boy in a hoodie that said “Coolest Monkey in the Jungle” has been called out as racially insensitive and has led to calls of a boycott. It’s just the latest in a series of similar missteps from companies like Dove, Pepsi and Nivea that consumers are less willing to […]
Is Congress ready to regulate Facebook and Google?