Streaming services are embracing cheaper, ad-supported tiers

Apr 19, 2022
Netflix has held out, in part because it fears damaging relationships with subscribers, one expert ways.
While other streaming platforms offer subscriptions with ads, Netflix has been holding out. People in the United Kingdom are canceling subscription services amid inflation fears.
Robyn Beck/AFP via Getty Images

Are there marketing opportunities in inflation?

Jan 7, 2022
One fast food business says rising grocery prices give it a reason to focus ads on cost.
Instead of shying away from the words "inflation" in the '70s, Campbell Soup chose to use it a corny ad campaign.
Justin Sullivan via Getty Images

Nielsen shifts viewer counts to include device watching, finally

Dec 8, 2020
Consumer viewing habits have been changing for the last 15 years. So why did the move take so long, and why now?
"Netflix and streaming services operate in a way where they're not just competing with each other, they're very much competing with literally any other thing that we could be doing," said The Verge's Catie Keck.
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The art of the airline map

Oct 29, 2019
Original airline maps made flying all the more glamorous.

Big tech and banks are using mea culpa ads to appeal to their users

May 18, 2018
When it comes to crisis management, one expert says apologies and promises are not enough

Spending on Oscar ads is up

Mar 2, 2018
Why? Because it’s one of the few television shows advertisers are pretty sure all kinds of people will show up for. Click the audio player above to hear the full story. 

Companies have less leeway in missteps on race

Jan 9, 2018
An H&M ad with a black boy in a hoodie that said “Coolest Monkey in the Jungle” has been called out as racially insensitive and has led to calls of a boycott. It’s just the latest in a series of similar missteps from companies like Dove, Pepsi and Nivea that consumers are less willing to […]

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Tech companies head to Capitol Hill over political ads

Is Congress ready to regulate Facebook and Google?
Sen. Amy Klobuchar, a Democrat from Minnesota, looks on as Democratic Sen. Mark Warner of Virginia introduces the Honest Ads Act on Capitol Hill on Oct. 19. The legislation is designed to increase the transparency of political ads on social media platforms like Twitter and Facebook.
Drew Angerer/Getty Images

Google tries to connect the dots between online ads and offline buys

May 24, 2017
Online shopping is sometimes just that — shopping. The actual buying happens later — in an actual store. Until now, retailers haven’t been able to connect those dots. Google says it has a tool that will let them connect online clicks to in-store buys. Good for Google, which may be able to sell more search […]