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Ads on social media are exceptionally good at getting us to click "buy"

"In the past, we've studied social media ads as if they're just like a billboard or a print magazine ad when they're not," said advertising professor Matthew Pittman. "You're seeing an ad from any number of sources."
On Instagram or in other social media feeds, "you're seeing an ad from any number of sources right after you might see a video or a post from your ex from high school or a new celebrity training fitness routine," said the University of Tennessee's Matthew Pittman.
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What's in store with this year's Super Bowl commercials?

Feb 10, 2023
Expect brands to team up for ads, and a special surprise from Blockbuster.
Super Bowl LVII signage in Phoenix, Arizona. This year's commercials will likely make little to light reference to stressful economic conditions face by many Americans, says Ad Age editor Jeanine Poggi.
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As inflation hangs over the holidays, advertisers target feelings over products

Dec 22, 2022
Instead of displaying abundance of materials, ads are leaning into things like family time.
Some advertisers have shifted their focus away from the material this holiday season.
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How advertisers approached inflation in the 1970s, and how they approach it today

Jul 27, 2022
When inflation raged decades ago, some marketers saw it as an opportunity. Now, the money-saving pitch is more subtle.
"Stagflation" plagued the economy of the late 1970s and early '80s. Some marketers saw it as an opportunity to pitch brands as pocketbook friendly. Above, New York's Times Square in 1979.
Frances M. Ginter/Getty Images

Streaming services are embracing cheaper, ad-supported tiers

Apr 19, 2022
Netflix has held out, in part because it fears damaging relationships with subscribers, one expert ways.
While other streaming platforms offer subscriptions with ads, Netflix has been holding out. People in the United Kingdom are canceling subscription services amid inflation fears.
Robyn Beck/AFP via Getty Images

Are there marketing opportunities in inflation?

Jan 7, 2022
One fast food business says rising grocery prices give it a reason to focus ads on cost.
Instead of shying away from the words "inflation" in the '70s, Campbell Soup chose to use it a corny ad campaign.
Justin Sullivan via Getty Images

Nielsen shifts viewer counts to include device watching, finally

Dec 8, 2020
Consumer viewing habits have been changing for the last 15 years. So why did the move take so long, and why now?
"Netflix and streaming services operate in a way where they're not just competing with each other, they're very much competing with literally any other thing that we could be doing," said The Verge's Catie Keck.
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For public good, not for profit.

The art of the airline map

Oct 29, 2019
Original airline maps made flying all the more glamorous.

Big tech and banks are using mea culpa ads to appeal to their users

May 18, 2018
When it comes to crisis management, one expert says apologies and promises are not enough

Spending on Oscar ads is up

Mar 2, 2018
Why? Because it’s one of the few television shows advertisers are pretty sure all kinds of people will show up for. Click the audio player above to hear the full story.