Companies like Coca Cola and Pepsi transformed product placement into an art, rather than just an incidental opportunity for advertising.
Southwest is trying to bring attention to its low fares by bringing back an old slogan.
Think generic and bland.
At the Upfront, ad rates are expected to rise as audiences continue to fall.
The NFL proves itself to be greedier than the greediness it has already demonstrated. News broke this weekend that at least some of those ceremonies honoring the troops you’ve seen at games the past several years have been paid advertisements. Paid advertisements…