From This Collection

Black small business owners are optimistic about 2021

Feb 22, 2021
According to a new survey, most expect revenue to rise, and many expect to hire more staff.
FG Trade via Getty Images

The shoe economy, almost a year into the pandemic

Jan 26, 2021
With so many people staying home in their slippers, shoe sales have fallen dramatically. You can see that play out in neighborhoods.
The pandemic has emptied stores in Brooklyn, New York, that once did healthy in-person business.
Angela Weiss/Getty Images

A week in the life of a restaurant owner, ahead of a COVID winter

Dec 14, 2020
Allison Arevalo owns Pasta Louise, a Brooklyn restaurant. She kept a weeklong diary for us, as she, like many restaurant owners, faces yet another seismic change in the industry.
A Pasta Louise holiday gift basket. "I feel like my mind is just always kind of thinking about ways to keep people out and supporting us for the winter," says owner Allison Arevalo.
Allison Arevalo

How a new shop owner is navigating the pandemic

Oct 9, 2020
After opening her children's clothing store in May, this first-time entrepreneur is seeing a profit. Now if she can just figure out why her customers shop when they do.
Maris Johansson, above, has hired her first employee for her shop, Broomtail, in Denver.
Credit: Joslyn Griffin