Jul 17, 2012
Many pro athletes squander their fortunes. To prevent financial flame-outs, the NBA will enroll players in a retirement plan.
Jun 28, 2012
The NBA draft is tonight. For team managers, choosing a player isn't just about the stats -- interview skills and personality count. So potential draftees have been learning how to present themselves in the business world to help their chances.
Jun 22, 2012
The Miami Heat, in five games, won the NBA championship last night by... a lot. From a strictly business point of view -- what now?
Jun 21, 2012
It's the last game of the year in Miami, and the Heat could clinch the NBA title tonight. So have fun trying to pay for a ticket.
Jun 12, 2012
Jeremy Lin and other dramatic storylines have more people watching.
Jun 12, 2012
The NBA finals will be played in two arenas named for a couple of less-than-stellar corporate performers.
May 30, 2012
It turns out NBA players like LeBron James don't actually need the eyeglasses to see.
May 17, 2012
The Lakers, the Clippers and the Kings all in the playoffs at the same time this year. That spells big money for the Staples Center and busy times for the people who transform the sports arena from a basketball court to hockey rink.
Feb 15, 2012
The newfound popularity of New York Knicks player Jeremy Lin boosts business for basketball.