Its food delivery service, Uber Eats, is very much part of the plan.
As Uber prepares to prove its California drivers are independent contractors, it says it's giving them more independence.
In more than 1.3 billion Uber rides last year, the company says there were 3,000 reports of sexual assault and nine murders.
A bill that could force companies to reclassify workers as employees looks poised to win approval this week.
The Big Book
The rise of rideshare company Uber was meteoric. And so was its fall.
Prices could rise for rideshare services, especially in places like airports where demand is high.
It's an old marketing technique: selling to a captive audience.
The future of the auto industry is uncertain as ride-sharing, self-driving vehicles and other technologies evolve.
Black cab drivers in the British capital say their knowledge of the city gives them a big competitive edge over ride-share rivals.
People are taking a hard look at Uber's business model.