With competing content providers like Netflix and Amazon Prime offering binge-worthy content on demand with less commercial interruption, television networks are starting to rethink their advertising model as they roll out “upfronts” presentations next week, where they showcase the fall lineup for advertisers. What’s the right commercials-to-content ratio for network TV these days? And if they […]
Why? Because it’s one of the few television shows advertisers are pretty sure all kinds of people will show up for. Click the audio player above to hear the full story.
Netflix has made a deal to bring prolific producer Ryan Murphy into the fold to create a bunch of binge-able series and movies. The five-year deal is reported to be worth $300 million. It’s the streaming giant’s latest move to book top-level talent. Less than a year ago, Netflix signed an estimated $100 million four-year […]
Mike Schur, creator of NBC's "The Good Place," tells us about the inspiration for his show and how no one has time to watch all of the television and streaming content out there.
