The drama’s unfolding in the broadcast ad space as TV networks roll out fall lineups
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With competing content providers like Netflix and Amazon Prime offering binge-worthy content on demand with less commercial interruption, television networks are starting to rethink their advertising model as they roll out “upfronts” presentations next week, where they showcase the fall lineup for advertisers. What’s the right commercials-to-content ratio for network TV these days? And if they cut back on commercials, will those ad slots become more valuable?
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