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Paramount hopes merger with Skydance will bolster its streaming operations

Jul 8, 2024
The challenge for streaming companies is not just getting subscribers, but also keeping them.
What can Skydance do to make Paramount a competitor in the age of heavyweight streaming services like Netflix?
Patrick T. Fallon/AFP via Getty Images

Netflix's new look is designed to keep you hooked

Jun 7, 2024
The streaming giant announced this week it’s rolling out its redesigned TV app. The whole goal is to make it more tempting to stay on the app for longer.
The goal is to make the app simpler, more intuitive and easier to navigate, said Pat Flemming at Netflix.
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As companies mature, they change the metrics they disclose to investors

Apr 19, 2024
Netflix will stop disclosing subscriber numbers next year. Companies revising what measures they use to indicate performance is nothing new.
For companies like Netflix, subscriber numbers aren’t the whole story anymore, says Matteo Arena at Marquette University. “There might be other ways to increase the revenue and profits outside just simply increasing subscribers.”
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Netflix looks to drive growth with games after boost from password crackdown

Apr 18, 2024
Netflix has bought game studios and made other investments, but it's playing at a "high-stakes table" with deep-pocketed competitors.
Netflix’s booth at the Gamescom video game fair in Cologne, Germany, last year. It's putting capital into its video game operation, but faces high-powered rivals.
Ina Fassbender/AFP via Getty Images

The streaming industry is in an awkward, crowded spot. Consolidation might help.

Feb 28, 2024
An abundance of options and services means some streamers struggle to turn a profit.
“The equilibrium can’t be 10 different streaming services where I can’t remember which one has 'Big Bang Theory,'" said Michael Smith at Carnegie Mellon.
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When it comes to live sports, consumers show streaming services the money

Jan 23, 2024
Sports content "drives eyeballs," and advertisers know it.
Jalen Ramsey of the Miami Dolphins, right, and the Kansas City Chiefs' Travis Kelce (aka Taylor Swift's boyfriend) tussle at an AFC Wild Card game. About 23 million people watched on Peacock — the biggest exclusively live streamed event ever.
David Eulitt/Getty Images

Will streaming services continue to raise rates, insert ads and crack down on passwords next year?

Dec 27, 2023
Customers are feeling the squeeze because the market is saturated and cheap subscriptions no longer work to lure new viewers.
Amazon Prime Video is telling customers that advertisements are coming to the platform. Prices have risen in the industry and customer churn is high.
Patrick T. Fallon/AFP via Getty Images

For public good, not for profit.

Netflix crackdown on password sharing pays off

Jul 20, 2023
The company added nearly 6 million paid subscribers last quarter, almost three times what Wall Street expected.
Netflix's successful crackdown on password sharing may be adopted by other streaming services.
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Netflix's crackdown on password sharing seems to be working

Jun 9, 2023
Signups spiked after the streaming service limited account sharing. It was a bigger bump than during the start of COVID, one expert says.
Netflix was more than able to offset cancellation losses following its password-sharing crackdown by racking up 100,000 signups per day in the last week of May.
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Netflix's "live" broadcast failed. Or did it?

Apr 18, 2023
The delayed "Love Is Blind" reunion upset viewers, but the buzz confirmed live events will draw a streaming audience, even if they aren't live.
Live content is the next frontier, says Adam Deutsch of Deloitte. "They are a forcing function to get audiences to gather in one specific moment."
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