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The drama’s unfolding in the broadcast ad space as TV networks roll out fall lineups
With competing content providers like Netflix and Amazon Prime offering binge-worthy content on demand with less commercial interruption, television networks are starting to rethink their advertising model as they roll out “upfronts” presentations next week, where they showcase the fall lineup for advertisers. What’s the right commercials-to-content ratio for network TV these days? And if they […]
Broadcast networks unveil a new season of failing up
At the Upfront, ad rates are expected to rise as audiences continue to fall.
An "Empire" trend for TV ad buyers
"Empire" was the breakout hit of the season—with big audiences and fewer ads.
Make more upfront: Viacom, Turner discuss new ad model
As TV networks pitch ad buyers, a new model could upset stalwart Nielsen ratings.
A star-studded plea for ad money
It's TV's Upfronts Week, and networks are unveiling new offerings.
Upfront for TV networks: Build brands, loyalty
Television executives pitch advertisers on their new lineups this week in elaborate presentations called upfronts. But can the networks still compete with cable?
Old media battles online companies for digital ad spending
There are some unexpected newcomers to the digital video world as advertising grows. Magazine publisher Condé Nast is one of the new big names rolling out a suite of original video content.
'The Hopper' looks to deal a death-blow to commercials
A new device for DISH Network means even the very lazy can skip all the commercials in their favorite shows. Automatically. Good news for viewers now -- bad news later?
Biggest suspense from upfronts are the lineups
It's upfronts week for the television industry, when networks announce for advertisers which shows are in, on their way in and out. Networking scheduling can be a bit of a "scientific art."
The lowdown on this season's network upfronts
Variety's Andrew Wallenstein talks about the big trends on television next fall.