With competing content providers like Netflix and Amazon Prime offering binge-worthy content on demand with less commercial interruption, television networks are starting to rethink their advertising model as they roll out “upfronts” presentations next week, where they showcase the fall lineup for advertisers. What’s the right commercials-to-content ratio for network TV these days? And if they […]
At the Upfront, ad rates are expected to rise as audiences continue to fall.
It's TV's Upfronts Week, and networks are unveiling new offerings.
Television executives pitch advertisers on their new lineups this week in elaborate presentations called upfronts. But can the networks still compete with cable?
There are some unexpected newcomers to the digital video world as advertising grows. Magazine publisher Condé Nast is one of the new big names rolling out a suite of original video content.
A new device for DISH Network means even the very lazy can skip all the commercials in their favorite shows. Automatically. Good news for viewers now -- bad news later?
It's upfronts week for the television industry, when networks announce for advertisers which shows are in, on their way in and out. Networking scheduling can be a bit of a "scientific art."