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Amazon bets a billion a year that NFL's "Thursday Night Football" will draw customers

Mar 19, 2021
The games themselves might never be profitable, but the Prime members they draw probably will be.
Amazon's NFL deal may expand the ranks of Prime members. Experts also say the online giant has room to up its streaming game.
Marc Atkins/Getty Images

Why multimillion-dollar Super Bowl ad slots are slower to sell out this year

Dec 18, 2020
Many companies are wary of investing that kind of money in an event during a pandemic for multiple reasons.
Fans react while watching the Super Bowl on Feb. 2, 2020. The next Super Bowl will be much different, and advertisers know it.
Philip Pacheco/Getty Images

Tackling the economics of empty stadiums as the NFL season gets underway

Sep 7, 2020
LA's new SoFi stadium is set to open, but there won't be fans in the stands.
Lincoln Financial Field, where the Philadelphia Eagles play, in July. Without fans attending games, the NFL's business model is taking a hit.
Bruce Bennett/Getty Images

Ping pong, anyone? Sports fans find new games to bet on during the pandemic

Jul 16, 2020
While U.S. pro sports leagues suspend play, table tennis, darts and other more obscure competitions find new fans.
Sports fans have had to look elsewhere for betting opportunities. Above, the final match of the Düsseldorf Masters table tennis competition.
Lars Baron/Getty Images

Washington's NFL team is dropping its name and logo

Jul 13, 2020
There was a financial imperative for the name change, as sponsors and retailers threatened to pull their money and stop selling team merchandise.
After pressures from sponsors and retailers, the NFL franchise is changing its name.
Al Messerschmidt/Getty Images

Nike's brand burnished by its affiliation with Colin Kaepernick

Jun 25, 2020
According to a recent Harris poll, Nike’s reputation with the general public has strengthened over the past two years.
There’s been renewed interest in Nike’s commercials featuring brand ambassador quarterback Colin Kaepernick. Those first ran in September of 2018.
Justin Sullivan/Getty Images

NFL admits it was wrong on player protests

Jun 9, 2020
Commissioner Roger Goodell says the league was "wrong for not listening to NFL players earlier," but he has not mentioned quarterback Colin Kaepernick by name.
“The protesters' reactions to these incidents reflect the pain, anger and frustration that so many of us feel," NFL Commissioner Roger Goodell said.
Maddie Meyer/Getty Images

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This NFL exec wants to “normalize women in football”

Nov 20, 2019
Sam Rapoport is trying to make careers in football more accessible to anybody who loves the sport.
Sam Rapoport, senior director of diversity and inclusion at the NFL is trying to grease the pipeline for women who want careers in football.
Eric Espino/NFL

Colin Kaepernick may make it back on an NFL team

Nov 15, 2019
The NFL is holding a private workout for Colin Kaepernick. Some of the details are puzzling.
Colin Kaepernick (R), and Eric Reid of the San Francisco 49ers (L), kneel in protest during the national anthem prior to playing the Los Angeles Rams at Levi's Stadium on Sept. 12, 2016 in Santa Clara, California.
Thearon W. Henderson/Getty Images

Here's how the NFL draft is like picking stocks

Apr 24, 2019
Patience and risk management are key to both.
The 2018 NFL Draft logo is seen on a video board during the first round of the 2018 NFL Draft at AT&T Stadium on April 26, 2018 in Arlington, Texas. 
Ronald Martinez/Getty Images