If college athletes get paid, who gets how much?

May 24, 2024
There are a lot of questions that still need to be answered after the NCAA and the nation’s five biggest conferences agreed to a $2.8 billion settlement that could result in revenue sharing with student athletes.
A new settlement could give some current and former college athletes nearly $2.8 billion in back pay.
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Growing fan interest doesn't mean better pay for women athletes. Yet.

May 8, 2024
Caitlin Clark is bringing more fans, media and money to the WNBA. Many argue that makes her five-figure rookie salary hard to square.
Vice President Kamala Harris waves to the crowd as members of the Phoenix Mercury applaud during a game in 2023. On average, professional female athletes make a small fraction of male athletes' compensation.
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Colleges are hiring general managers to help athletes navigate NIL deals

Apr 11, 2024
Colleges want the best athletes to play at their school. So what's one way to attract them? Help them get the best name, image and likeness deals.
Schools want their athletes to benefit from their popularity "because it helps both the player, and it also helps the schools make sure they can get the best players," says Austin Meek or The Athletic. Above, Caitlin Clark in the NCAA championship game.
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The success of women's college basketball is more than just Caitlin Clark

Mar 19, 2024
There are now a lot more ways to watch and engage with sports. People are seeking out women’s leagues on streaming platforms. Social media hype is attracting new fans. And brands are taking notice, providing the women's league with more resources.
University of Iowa’s Caitlin Clark is getting a lot of credit for the growing fan base of NCAA women's basketball. "But this is not the one and only talent," says sports management professor Ceyda Mumcu of the University of New Haven..
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Why some college athletes want to unionize

Feb 7, 2024
A regional director of the National Labor Relations Board has ruled that Dartmouth's men's basketball players are employees who can form a union.
Players on the Dartmouth Big Green basketball team filed a petition to unionize in the fall. Above, the Dartmouth Big Green basketball team in 2021.
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Women's soccer is growing globally. U.S. college sports are part of that.

Investment and equality in U.S. college sports has translated to more success for women in soccer around the world.
U.S. colleges have provided women's soccer players from around the world the resources, investment and infrastructure needed for strong development. Pictured: Merel van Dongen (R) of the Netherlands during the 2023 World Cup. She played soccer at the University of Alabama before going on to an international career.

How close are college athletes to getting a cut of media revenue?

Aug 26, 2022
Now that the NCAA allows players to make money off their name, image and likeness, attention is turning to revenue from media deals.
Eventually, schools that earn a lot of money from football — like the University of Texas — may have to put athletes on their payrolls. 
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For public good, not for profit.

Student athletes, schools and conferences gain power as NCAA's wanes

Aug 13, 2021
State laws allowing athletes to make money and court decisions curbing the NCAA’s authority are reinventing big-money college sports.
The Texas Longhorns, the biggest moneymaker in college football, celebrate during a trophy presentation at the Alamodome in San Antonio. The team plans to leave the Big 12 to join the Southeastern Conference.
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Student-athlete compensation in focus at Supreme Court

Apr 1, 2021
Meanwhile, March Madness, the NCAA's most profitable event, is in full swing.
Aari McDonald (left) and head coach Adia Barnes of the Arizona Wildcats are showered with confetti after beating the Indiana Hoosiers and advancing to the Final Four of the NCAA Women's Division I Basketball Tournament.
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When collegiate sports are sidelined, schools and local economies take a hit

Aug 4, 2020
Competitive athletic programs are vital to collegiate economics, one expert says. Local businesses depend on them, too.
The Virginia Cavaliers celebrate their victory over the Texas Tech Red Raiders in the 2019 NCAA championship. The men's basketball tournament is the financial engine that drives the NCAA.
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