Pandemic positions some companies to do better than others

Apr 30, 2020
There are business winners and losers in this pandemic.
Companies that sell shelf-stable foods have benefited during the coronavirus pandemic.
Chandan Khanna/AFP via Getty Images

Kellogg's has a cereal problem

Jul 31, 2014
Sales in Kellogg's cereal have dropped due to healthier eating habits.

Kellogg's tries breakfast without the spoon

Nov 4, 2013
Kellogg's slashed 7 percent of its workforce to grow profits, and it plans to market more to older consumers.

Kellogg buys Pringles for $2.7 billion

Feb 15, 2012
The breakfast cereal king takes a shot at owning the between-meal-eating category as well.

Kellogg's snacks on Pringles

Feb 15, 2012
The cereal giant will pay $2.7 billion for the chips in the cardboard tube. Pringles gives Kellogg's a bigger stake in the after-breakfast market. But why such a high price?

Kellogg's goes after the ESPN crowd

Aug 29, 2011
This final note today, from the Marketplace desk of cynical advertising, courtesy of Ad Age magazine. All you dads out there who like to sneak y...