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Make Me Smart with Kai and Molly

Episode 136: VC hype vs. Wall Street

Oct 22, 2019

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Marketplace Tech
Final Note

Kellogg's has a cereal problem

by David Gura Jul 31, 2014
Sales in Kellogg's cereal have dropped due to healthier eating habits.

Kellogg's tries breakfast without the spoon

by Adriene Hill Nov 4, 2013
Kellogg's slashed 7 percent of its workforce to grow profits, and it plans to market more to older consumers.
Daily Pulse

Kellogg buys Pringles for $2.7 billion

by Joel Patterson Feb 15, 2012
The breakfast cereal king takes a shot at owning the between-meal-eating category as well.

Kellogg's snacks on Pringles

by Amy Scott Feb 15, 2012
The cereal giant will pay $2.7 billion for the chips in the cardboard tube. Pringles gives Kellogg's a bigger stake in the after-breakfast market. But why such a high price?
News In Brief

Kellogg's goes after the ESPN crowd

by Kai Ryssdal Aug 29, 2011
This final note today, from the Marketplace desk of cynical advertising, courtesy of Ad Age magazine. All you dads out there who like to sneak y...