News In Brief

Kellogg’s goes after the ESPN crowd

Kai Ryssdal Aug 29, 2011

This final note today, from the Marketplace desk of cynical advertising, courtesy of Ad Age magazine.

All you dads out there who like to sneak your kids sugary cereals when you think no one’s looking, Kellogg’s has something for you. The company’s launching a new TV campaign aimed at the half of men aged 16 to 64 who say they buy most of the families groceries: Frosted Flakes ads — airing only in primetime — including on ESPN.

Kellogg’s said the time slots and the campaign itself have nothing at all do to with new regulations about how foods are marketed to kids. Nothing at all.

I was gonna do a real big “They’re Grreeeaat!” here, but people told me not to, so I’m not gonna.

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