Kellogg’s, maker of Froot Loops, Apple Jacks and Corn Flakes, could be drying up.
Americans aren’t buying cereal like they used to. And that’s led to a sales slump: Profits were down 16 percent last quarter.
Another factor is that cereals like Special K used to be popular because they were low-calorie. Now, however, Kellogg’s CEO says Americans have become more interested in foods that are “more nutritious.”
If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air. But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.
Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.
When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.