Final Note

Kellogg’s has a cereal problem

David Gura Jul 31, 2014
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Final Note

Kellogg’s has a cereal problem

David Gura Jul 31, 2014
HTML EMBED:
COPY

Kellogg’s, maker of Froot Loops, Apple Jacks and Corn Flakes, could be drying up.

Americans aren’t buying cereal like they used to. And that’s led to a sales slump: Profits were down 16 percent last quarter.

Another factor is that cereals like Special K used to be popular because they were low-calorie. Now, however, Kellogg’s CEO says Americans have become more interested in foods that are “more nutritious.”

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