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Stories Tagged as
Influencers
The search for the perfect "dupe" might be more valuable than the dupe itself
by
Kai Ryssdal
and Sean McHenry
Jun 7, 2023
"It's gotten to the point where the logic of dupes has been sort of flipped on its head," said Sangeeta Singh-Kurtz. "And people are spending more time and in some cases, more money dupe-hunting than they would if they just bought the original."
Mississippi record store enlists student influencers to help business
Feb 24, 2023
Phillip Rollins, owner of Offbeat, wants to attract more college students and give them a place to hang out.
What's up with celebrities and cryptocurrency?
by
Kai Ryssdal
and Andie Corban
Jun 10, 2022
"Celebrities are rich for reasons having nothing to do with their crypto investments," says Vox's Emily Stewart.
Why are there so many celebrity beauty brands?
by
Reema Khrais
and Andie Corban
Jan 17, 2022
Beauty reporter Cheryl Wischhover says social media and industry profits are behind the abundance of celebrity makeup and skincare lines.
In the post-“Survivor” economy, it's all about contestants’ brands
by
Kai Ryssdal
and Maria Hollenhorst
Oct 11, 2021
Social media has changed the game for former contestants on the CBS reality show “Survivor,” according to “Ringer” contributor Mara Reinstein.
Conservatives flock to Parler, social media app funded by GOP donor Mercer
by
Scott Tong
Nov 16, 2020
One issue for influencers is that joining a perceived ideological site like Parler could turn off some online fans.
In China, livestream sales flourish in time of COVID-19
by
Jennifer Pak
Jul 27, 2020
Struggling retailers hope livestreaming will provide a lifeline. Aspiring influencers don't always strike it rich.
For public good, not for profit.
The influencer model has taken a hit during COVID-19. Can Instagram help?
May 28, 2020
Instagram is introducing new features, like ads on its IGTV, so influencers can keep making money.
Inside a 6-hour e-commerce livestream in China
by
Jennifer Pak
Jan 16, 2020
Eva Wang and Sam Tian quit their jobs to make a go of it selling on Alibaba's Taobao livestreaming service.
Met Gala red carpet faces challenge from influencers
May 7, 2019
"Camp" was the theme this year. Some designers are rethinking their participation in the charitable event that's the highlight of the fashion calendar.