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“It wasn’t what we wanted, but its what we expected”

Feb 22, 2023
A flower company CEO reflects on a shifting economic landscape.
Christina Stembel, CEO of Farmgirl Flower, an online flower delivery company.
Photo by Anna-Alexia Basille

For this flower company CEO, it’s not just about growth

Feb 23, 2022
After laying off more than 200 people, Christina Stembel hopes to cultivate a healthy company — not just a growing one.
Christina Stembel, CEO of the direct-to-consumer company Farmgirl Flowers, said inflation and Apple’s new privacy policy are forcing her to pass higher costs on to customers.
Courtesy Farmgirl Flowers/Anna-Alexia Basille

Thinking hearts and flowers? Valentine's Day bouquets may cost a bit more this year

Feb 14, 2022
Florists say they need to charge more because their costs have gone up.
If you want a dozen red roses for your sweetheart this Valentine's Day, florists say you better be prepared to pay more.
Siegfried Modola/Getty Images

Why this CEO is leaving “money on the table”

Oct 12, 2021
“No company wants to say no to growth, but there is another side to that,” said Farmgirl Flowers CEO Christina Stembel.
Christina Stembel, who runs Farmgirl Flowers, a direct-to-consumer flower company, said she’s forfeiting growth opportunities this year in an effort to take on less risk.
Courtesy Farmgirl Flowers

Why Valentine’s Day shipping delays are this CEO’s “biggest fear”

Feb 3, 2021
“There’s just a lot of it that’s out of our control completely,” says Christina Stembel of Farmgirl Flowers.
Valentine's Day shipping delays have the potential to cost Farmgirl Flowers $12 million in a worst-case scenario, CEO Christina Stembel says. Above, a Farmgirl Flowers bouquet.
Courtesy of Farmgirl Flowers

Times aren't rose-colored for America's flower farmers

May 6, 2020
Flower farmers are hurting as events like weddings are canceled during the global pandemic.
A New York bodega with a bright display of flowers for sale. Flower farmers have lost much of their markets during the lockdown.
Cindy Ord/Getty Images

COVID-19 wilts global flower trade, even as spring weather blossoms

Apr 29, 2020
Many growers are now throwing away up to 80% of their production
A field of tulips spells out the message "Stay Strong" in the Netherlands.
Wilbert Bijzitter/AFP via Getty Images

For public good, not for profit.

Farmgirl Flowers CEO on how the PPP “failed” businesses like hers

Apr 27, 2020
The direct-to-consumer flower company founder said the Paycheck Protection Program failed the small companies it was meant to protect.
Farmgirl Flowers CEO Christina Stembel at one of the company's California distribution centers.
Courtesy of Farmgirl Flowers

Farmgirl Flowers' limited "menu" approach is a blooming success

Nov 28, 2019
CEO Christina Stembel was turned down more than a hundred times for capital before deciding to use her own money and strategy.
Christina Stembel is founder and CEO of Farmgirl Flowers.
Courtesy of Farmgirl Flowers

Brexit wilts flower trade for one of Holland’s biggest buyers

Mar 29, 2019
Related uncertainty has shaken the flower trade between the U.K. and Holland.
Victoria Craig/Marketplace