After laying off more than 200 people, Christina Stembel hopes to cultivate a healthy company — not just a growing one.
Florists say they need to charge more because their costs have gone up.
“No company wants to say no to growth, but there is another side to that,” said Farmgirl Flowers CEO Christina Stembel.
“There’s just a lot of it that’s out of our control completely,” says Christina Stembel of Farmgirl Flowers.
Flower farmers are hurting as events like weddings are canceled during the global pandemic.
Many growers are now throwing away up to 80% of their production
The direct-to-consumer flower company founder said the Paycheck Protection Program failed the small companies it was meant to protect.
CEO Christina Stembel was turned down more than a hundred times for capital before deciding to use her own money and strategy.
Related uncertainty has shaken the flower trade between the U.K. and Holland.
The modern bouquet is lush and wild, and it's also influencing the market.