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COVID-19

Advertisers are trying to adapt to COVID-19

by Kristin Schwab
Apr 3, 2020
It starts with replacing old ads that seem cringeworthy under quarantine.
Advertisers are pivoting to ads that capture the moment with a quiet, contemplative tone that's focused on family.
Joe Klamar/AFP via Getty Images
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Why brands are chasing down an NFL quarterback for commercial deals

by Greg Echlin
Jan 15, 2019
Kansas City Chiefs' quarterback, Patrick Mahomes' passes are getting him paid.
Quarterback Patrick Mahomes #15 of the Kansas City Chiefs during player introductions prior to the game against the Oakland Raiders at Arrowhead Stadium on December 30, 2018 in Kansas City, Missouri. 
Jamie Squire/Getty Images
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Even TV networks agree there are too many commercials

by David Brancaccio and Janet Nguyen
Apr 30, 2018
As services like Netflix rise in popularity, our tolerance for ads is going down.
More than 80 percent of millennials binge-watch TV.
Keystone Features/Getty Images
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Spending on Oscar ads is up

by Erika Beras
Mar 2, 2018
Why? Because it’s one of the few television shows advertisers are pretty sure all kinds of people will show up for. Click the audio player above to hear the full story. 
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Why Pepperoni Rules Pizza Commercials

by Kai Ryssdal and Josie Fan
Feb 26, 2018
Pepperoni has been the main character for pizza commercial for decades. Why? Danielle Sepulveres, a freelance writer, explained in an interview with Marketplace host Kai Ryssdal “Pepperoni does look great on camera, and it does look good on commercials even if you don’t want pepperoni,” Sepulveres said. You can read Sepulvere’s article here. Click the […]
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5 things you need to know about the Super Bowl economy

by Marketplace Weekend Staff
Jan 26, 2018
It's not always worth it for the host city.
Head coach Pete Carroll of the Seattle Seahawks holds the Vince Lombardi Trophy after his team won Super Bowl XLVIII at MetLife Stadium on February 2, 2014 in East Rutherford, New Jersey. 
Elsa/Getty Images
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We're complaining about Olympics commercials. A lot.

by Andy Uhler
Aug 10, 2016
NBC's broadcast of the Olympics is full of ads, but the numbers are actually down.
Fireworks explode over the Maracana Stadium during the opening ceremony of the Rio 2016 Olympic Games in Brazil.
Chris McGrath/Getty Images
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Stay tuned for longer TV ads

by Adriene Hill
Jan 7, 2016
Cable company Turner is experimenting with ads that are two minutes long.
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Final Note

Yankee Hall of Famer Yogi Berra dies at 90

by Kai Ryssdal
Sep 23, 2015
We reminisce about his legacy.
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A year in commercial advertising

by Eliza Mills
Apr 3, 2015
USC's Therese Wilbur lays out a yearly calendar of marketing events
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