Stories Tagged as
Advertising
An app's worth is partly the data it's got on you, the customer
Sep 18, 2023
Retail apps like Instacart are valued more and more for their consumer data — and advertising possibilities.
At 50, hip-hop has grown into an economic giant
Aug 4, 2023
The genre is celebrated across the world and has permeated many facets of American society, creating wealth in the process.
We're used to spam calls and emails. How about spam texts?
by
Reema Khrais
and Sarah Leeson
Aug 1, 2023
Cutting off advertising conversations in your text messages "is a little bit of a game of whack-a-mole," Vox reporter Emily Stewart says.
Will big tech platforms feel a dip in ad spending?
by
Lily Jamali
Jul 25, 2023
Less spending by crypto and quick-delivery companies has been partially offset by more spending by pharmaceutical firms, carmakers and food and beverage companies.
Some advertisers say they're ready to spend again — and media platforms stand to gain
May 9, 2023
Many platforms saw declines in ad revenue over the past year and had to cut costs and staff. Now there's optimism about a rebound.
Bud Light sales fall amid boycott over collaboration with trans influencer
by
David Brancaccio
, Alex Schroeder
and Ariana Rosas
Apr 28, 2023
Other brands are watching how the company deals with becoming part of the debate on transgender rights, says E.J. Schultz of Ad Age.
U.S. Army brings back "Be All You Can Be" amid lagging recruitment
by
Kai Ryssdal
and Sean McHenry
Apr 12, 2023
Maj. Gen. Alex Fink says the Army is dealing with a tight civilian labor market as well as a problem of "knowledge and relatability."
For public good, not for profit.
Online advertising has been getting more expensive. That's pinching small businesses.
by
Justin Ho
Feb 17, 2023
Some small firms can't afford not to advertise.
For small online retailers, digital advertising has become more expensive
by
Justin Ho
Feb 16, 2023
Several factors have pushed up the cost of ads during the pandemic. Even so, many small businesses don’t have much of a choice but to keep advertising.
How the Puppy Bowl became a marketing juggernaut in its own right
by
Janet Nguyen
Feb 10, 2023
The hotly anticipated canine sporting event, which runs counter to the Super Bowl, will return for its 19th year this Sunday.