Stories Tagged as
Advertising
Glitz, glamor and economics at this year's upfronts
by
David Brancaccio
and Erika Soderstrom
May 17, 2024
Media companies are leaning more into digital assets like streaming as advertisers continue to shy away from investing in broadcast television.
Brands in Space: What's behind the rush to advertise in the final frontier?
by
Nino Paoli
Apr 10, 2024
Big consumer brands are partnering with aerospace companies to market their products in the cosmos. But what’s the payoff back on earth?
A TikTok ban would be bad news for the beauty brands that advertise on it
by
Kristin Schwab
and Sofia Terenzio
Apr 2, 2024
A lot of brands don't seem to have a backup plan, says Jordan Holman of The New York Times. The platform is where "they need to be."
Retailers like Macy's want a bigger slice of e-commerce ad sales
Mar 13, 2024
Selling ads on e-commerce sites is a $50 billion industry. Amazon dominates retail media, taking in about 75% of ad dollars.
Are too many commercials bad for a company?
by
Janet Nguyen
Feb 9, 2024
It turns out any annoyance we have toward a commercial eventually goes away.
In this year's Super Bowl ads, brands are mostly playing it safe
by
David Brancaccio
and Alex Schroeder
Feb 9, 2024
Don't expect to see much political messaging in this year's Super Bowl ads. And definitely don't expect to see much on crypto.
How inflation is impacting holiday ads
by
David Brancaccio
and Erika Soderstrom
Nov 30, 2023
Advertisers are taking current market conditions into consideration when competing for consumer dollars.
For public good, not for profit.
As streaming services search for ad revenue, expect more political ads — and minimal regulation
by
Maya Hoff
Nov 10, 2023
Streaming services are a relatively new territory for political advertising regulation.
For some small businesses, creating content is big business
by
Justin Ho
Nov 8, 2023
Many small business owners rely on content creation to boost sales, promote their brands and even generate additional revenue.
Fewer Americans want brands to take a stand on controversial issues
Oct 10, 2023
A recent Bentley-Gallup survey says 41% of Americans think businesses should take a public stance on current events. That’s down from 48% just a year ago. What happened?