psychology
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The psychology of 'price anchoring'
Jan 6, 2012
Ever run to the grocery store planning to buy just a gallon of milk, but come out with a cart full of items? A behavior science professor explains the numerical triggers that encourage us to buy more.
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Monkeys love discounts too
Dec 1, 2011
Researchers at Yale are wondering if spending behavior has something to do with genetics. We learn how monkeys and humans are similar -- and different -- when it comes to plunking down cash.
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