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Facebook treats brands like they're people

Mar 1, 2012
Facebook has always had a bit of a slippery relationship to words as we understand them in the English language. Now, brands can chat and have Timelines but still lack corporeal form.
Posted In: Facebook, advertising, Robot Roundup, robots

Generation C: A new demographic label for marketers

Feb 24, 2012
Gen X. Gen Y. The Millennials. Nielsen has coined the latest term to describe folks who are between 18 and 34 years old. How useful is the new coinage for marketers?
Posted In: advertising, marketing, Millennial Generation, Generation C

140 characters of small biz ads

Feb 17, 2012
Twitter pulls in the Mom & Pops
Posted In: Twitter, advertising

Purina dog food nabs Pedigree spot at Westminster

Feb 15, 2012
The Westminster Kennel Club dog show dropped longtime sponsor Pedigree, saying its pet adoption theme turned off audience.
Posted In: advertising, dogs, Westminster Dog Show, Pedigree

Product placement gets the red carpet treatment

Feb 13, 2012
The website Brandchannel's annual Product Placement Awards highlight brand cameos in the year's top films. And as Brandchannel's Abe Sauer says, the purpose of product placement isn't only about the cash.
Posted In: product placement, marketing, advertising

Facebook ads going mobile

Feb 6, 2012
Hooray for interesting advertisements! Or something!
Posted In: Facebook, advertising, mobile

An open (Face)book

Feb 3, 2012
Facebook announced this week that it'll open its books and sell its shares to the public. What does this mean for Facebook's 800 million users?
Posted In: Facebook, social media, privacy, advertising

A look at 2012's Super Bowl ads

Jan 31, 2012
Mark Hunter, chief creative officer at Deutsch L.A., dissects Volkswagen's 2012 Super Bowl commercial, "The Dog Strikes Back."
Posted In: advertising, Super Bowl, Volkswagen

What’s up with Superbowl commercials?

Jan 31, 2012
More importantly, what's this football game that keeps interrupting them?
Posted In: Super Bowl, advertising

The force behind VW's Super Bowl ads

Jan 31, 2012
What's it like to create an ad for the Super Bowl? The ad agency Deutsch L.A. produced a memorable ad for Volkwagen. Chief creative officer Mark Hunter discusses the creative process behind what goes into making those million-dollar commercials.
Posted In: Super Bowl, Volkswagen, advertising

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