So, do Super Bowl ads really work?

Jan 29, 2013
What's the return on investment from a $4 million Super Bowl ad buy?
Posted In: Super Bowl commercials, Super Bowl, advertising

Coke fights a new consumer battle: Obesity

Jan 15, 2013
Sugared drinks are under attack for contributing to obesity, especially among children. Coke's new campaign acknowledges the concern.
Posted In: Coca-cola, Coke, advertising, obesity

Marketers turn to the 'final frontier'

Jan 11, 2013
Space is becoming a popular theme for advertisers.
Posted In: advertising, marketing, Axe, space

TV advertisers learn to cope with DVR

Jan 8, 2013
Almost half of American homes have a DVR, so viewers can record shows and watch them after they air, and advertisers are starting to come around to the concept.
Posted In: television, commercials, DVR, advertising

Brands amp up their Generation X appeal

Jan 4, 2013
Generation X is aging into a sweet spot for advertisers. The 35- to 50-year-old crowd is ready to buy cars, homes and other big-ticket items. How will established brands appeal to the notoriously cynical, frugal generation?
Posted In: advertising, generation x, Honda

The Street of Eternal Happiness: China's 'Mad Men'

Dec 24, 2012
In the latest stop on the Street of Eternal Happiness in Shanghai, a profile of an advertising agency's journey through the lucrative and challenging China market.
Posted In: China, advertising, commercials

Are mobile ads finally bringing in the bucks?

Dec 18, 2012
The future of ad revenues at Facebook is looking somewhat brighter than most had expected.
Posted In: mobile, advertising

Jewelry chains fight over clearest, brightest diamonds

Dec 17, 2012
Zales advertises it has the clearest, brightest diamonds. Competitors get their day in court to contest that.
Posted In: zales, diamond, advertising

Viral ads grab more Internet eyeballs

Dec 13, 2012
Advertising Age’s top 10 viral ads show that many ad campaigns now originate on the Internet rather than as TV commercials.
Posted In: advertising, viral

Small company SodaStream bets big on Super Bowl ad

Dec 7, 2012
Do-it-yourself soft-drink company SodaStream is spending 10 percent of its net earnings on a Super Bowl commercial.
Posted In: Super Bowl commercials, soda, advertising