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TV advertisers learn to cope with DVR

Jan 8, 2013
Almost half of American homes have a DVR, so viewers can record shows and watch them after they air, and advertisers are starting to come around to the concept.
Posted In: television, commercials, DVR, advertising

Brands amp up their Generation X appeal

Jan 4, 2013
Generation X is aging into a sweet spot for advertisers. The 35- to 50-year-old crowd is ready to buy cars, homes and other big-ticket items. How will established brands appeal to the notoriously cynical, frugal generation?
Posted In: advertising, generation x, Honda

The Street of Eternal Happiness: China's 'Mad Men'

Dec 24, 2012
In the latest stop on the Street of Eternal Happiness in Shanghai, a profile of an advertising agency's journey through the lucrative and challenging China market.
Posted In: China, advertising, commercials

Are mobile ads finally bringing in the bucks?

Dec 18, 2012
The future of ad revenues at Facebook is looking somewhat brighter than most had expected.
Posted In: mobile, advertising

Jewelry chains fight over clearest, brightest diamonds

Dec 17, 2012
Zales advertises it has the clearest, brightest diamonds. Competitors get their day in court to contest that.
Posted In: zales, diamond, advertising

Viral ads grab more Internet eyeballs

Dec 13, 2012
Advertising Age’s top 10 viral ads show that many ad campaigns now originate on the Internet rather than as TV commercials.
Posted In: advertising, viral

Small company SodaStream bets big on Super Bowl ad

Dec 7, 2012
Do-it-yourself soft-drink company SodaStream is spending 10 percent of its net earnings on a Super Bowl commercial.
Posted In: Super Bowl commercials, soda, advertising

Other businesses pile on to Black Friday, the event

Nov 19, 2012
Businesses from insurance to over-the-counter medicine see the crowds attracted by Black Friday shopping and figure out ways to cash in.
Posted In: Retail, advertising, marketing, Black Friday

Post-election ad space deals won't last

Nov 8, 2012
For months, political advertising glutted the airwaves in election swing states like Ohio, Florida and New Hampshire. Now that the election is over, there are cheap openings for regular advertisers. But they won't last long.
Posted In: 2012 election, advertising

'MAD' men: 60 years of spoofing the advertising industry

Oct 29, 2012
MAD Magazine editor-in-chief John Ficarra reflects on 60 years of parodying advertising.
Posted In: Mad Men, mad magazine, alfred e. newman, ficarra, publishing, advertising, cigarettes

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