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Yearning for the days when we were all disengaged consumers

May 10, 2013
The quest for engaged consumers is relentless (and annoying) in the new advertising world.
Posted In: social media, advertising

When an ad isn't enough, brands create their own content

May 9, 2013
TV networks come out with their fall programs next week. But as more people tune in online, many marketers are finding that ads alone aren't enough.
Posted In: Taco Bell, media, advertising

Spanish ad has a secret message only kids can see (video)

May 6, 2013
Technology in an advertisement for a Spanish organization let's adults and kids see different messages at the same time.
Posted In: marketing, viral marketing, advertising, advertisements, children

The risks of making online ads

May 2, 2013
GM and Mountain Dew have pulled ads perceived to be racist. Were the ads the result of pressure to make a big viral splash, or of weak vetting for digital ads?
Posted In: viral marketing, advertising, online advertising

Twitter edges closer to TV with advertising deal

Apr 23, 2013
Twitter and Starcom, sitting in a tree...bringing more advertising to your newsfeed. More on how the deal brings Twitter ever so closer to television.
Posted In: Twitter, television, starcom, advertising, social media

Digital billboards: Public service in Boston, public nuisance to other cities

Apr 22, 2013
On the day digital billboards spread news of the Boston Marathon bombing among Boston drivers, a judge's decision turned off digital billboards in Los Angeles. Cities and advertising companies argue over the bright billboards' value.
Posted In: advertising, billboard

NASA trailer to be shown before 'Star Trek: Into Darkness'

Apr 2, 2013
The only thing better than a captive audience is a friendly one. So it makes sense that ahead of the new Star Trek movie, there will be a message from America's real life space explorers.
Posted In: NASA, advertising

How much is a Facebook 'like' worth to your business?

Feb 28, 2013
What online activity actually leads to sales? An digital data cruncher breaks down the value of Facebook 'likes', Instragram photos, and online posts.
Posted In: social media, advertising, Facebook, Google

Block that pop-up! Why mobile ads don't work

Feb 26, 2013
As ads shrink to fit our mobile screens, are they still effective?
Posted In: mobile apps, mobile, advertising, marketing

What to eat on your artisan bike in Brooklyn? Soup!

Feb 20, 2013
Losing market share, Campbell has launched a new 'Go Soup' line aimed at millennials. The marketing campaign missed the mark -- but got people talking.
Posted In: branding, food and drink, Millennial Generation, advertising

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