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Smile! We're analyzing how you're feeling using videos

Apr 16, 2015
Affectiva is using video footage to gauge emotional reactions.
Posted In: advertising, technology, video

Make more upfront: Viacom, Turner discuss new ad model

Apr 14, 2015
As TV networks pitch ad buyers, a new model could upset stalwart Nielsen ratings.
Posted In: television, advertising, nielsen, upfronts

Businesses tap podcasts to hone their brands

Apr 9, 2015
Businesses use podcasts to explore the culture around a product, not just sell it.
Posted In: podcasting, branding, business, advertising
 A customer stands in front of a wall of flat panel televisions at a Best Buy store in San Francisco, California.

A year in commercial advertising

Apr 3, 2015
USC's Therese Wilbur lays out a yearly calendar of marketing events
Posted In: advertising, marketing, commercials
The FTC is taking DirecTV to court over advertising they felt was deceptive to consumers.

Do you know what you're paying for TV?

Mar 12, 2015
What should be a simple question doesn't always have a simple answer.
Posted In: FTC, directv, lawsuit, cable, advertising

Advertising is built into 'House of Cards'

Mar 2, 2015
Netflix doesn't carry ads, but its original shows have a lot of product placement.
Posted In: netflix, product placement, advertising

How Photoshop changed the way we see everything

Feb 20, 2015
25 years into the Photoshop era, we know that what we see... could be a fake.
Posted In: photoshop, advertising

Branding marijuana for a changing market

Dec 26, 2014
Cannabrand helps its clients market cannabis and sell products in states where marijuana is legal
Posted In: marijuana, advertising, branding

Networks battle for morning supremacy, young viewers

Nov 18, 2014
ABC's "Good Morning America" nails the a.m. formula while NBC's "Today" struggles.
Posted In: Today show, NBC, Jamie Horowitz, advertising
Chartbeat.com offers real-time analytics for publishers and media content creators.

Advertisers can now tell if we're paying attention

Oct 16, 2014
New metrics can measure whether we are looking at and engaging with online ads.
Posted In: advertising, marketing, online advertising

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