Apr 14, 2015
As TV networks pitch ad buyers, a new model could upset stalwart Nielsen ratings.
Apr 9, 2015
Businesses use podcasts to explore the culture around a product, not just sell it.
Apr 3, 2015
USC's Therese Wilbur lays out a yearly calendar of marketing events
Mar 12, 2015
What should be a simple question doesn't always have a simple answer.
Mar 2, 2015
Netflix doesn't carry ads, but its original shows have a lot of product placement.
Feb 20, 2015
25 years into the Photoshop era, we know that what we see... could be a fake.
Dec 26, 2014
Cannabrand helps its clients market cannabis and sell products in states where marijuana is legal
Nov 18, 2014
ABC's "Good Morning America" nails the a.m. formula while NBC's "Today" struggles.
Oct 16, 2014
New metrics can measure whether we are looking at and engaging with online ads.
Oct 7, 2014
If you watch TV online, you're likely to see the same ad over and over again.