Alphabet finally tells everyone how much YouTube pulls in

Feb 4, 2020
YouTube generated $5 billion dollars in the last three months and $15 billion over the year, around 10% of Alphabet’s total revenue.
Sean Gallup/Getty Images

2020: Year of the pop star documentary

Jan 6, 2020
Platforms like Netflix, HBO and Amazon are competing with each other for celebrity life stories, at about $25 million a pop.
Rihanna reportedly signed a documentary rights deal with Amazon prime, for $25 million.
Emma McIntyre/Getty Images

Regulators fine YouTube for collecting data and marketing to kids

Sep 5, 2019
Critics say the $170 million penalty will do little to change the video platform's behavior.
Sean Gallup/Getty Images

Not sure what to wear on your first day of school? YouTube influencers are happy to help.

Aug 16, 2019
Dozens of popular videos advise kids and teens who are eager to fit in. And those young influencers can make thousands of dollars.
First-day-of-school outfits can be a seriously big deal.
Fred Tanneau/AFP/Getty Images)

A broken guitar, a YouTube video and a new era of customer service

Jul 5, 2019
Canadian musician Dave Carroll looks back on the viral hit that made United Airlines sit up and listen.
Dave Carroll, the Canadian musician who used music (and the internet) to make United Airlines reflect on its customer service.
Courtesy of Dave Carroll

Taylor Swift proves that, on YouTube, it's all about "ME!"

Apr 29, 2019
The artist used a new feature of YouTube's to launch her latest single.
Taylor Swift performs onstage during The 58th GRAMMY Awards at Staples Center on February 15, 2016 in Los Angeles, California.
Kevork Djansezian/Getty Images

Creators who build an audience online find algorithms can wipe it away

Apr 3, 2019
What happens to YouTubers when the platform changes the way videos are monetized?
Lionel Bonaventure/AFP/Getty Images

You’ve got questions. We help you answer them.

Support nonprofit, independent journalism that makes you smarter.

NBC taps into YouTuber Lilly Singh's audience

Mar 15, 2019
The replacement for Carson Daly's time slot brings a woman of color to late-night TV.
Lilly Singh speaks on stage during the 2018 WE Day Toronto Show in September.
Dominik Magdziak/Getty Images
Nicolas Asfouri/AFP/Getty Images