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How brands like Birkenstock and Victoria's Secret stage a comeback

May 2, 2023
It takes more than trends and nostalgia to become popular a second or third time around. It can take years of hard work.
"How can we not sell, you know, mastectomy or maternity bras?" says Sarah Sylvester, executive vice president of marketing at Victoria's Secret. "Like, why would we turn any woman away for anything that she needs if we’re supposed to be the leader in bras?" Above, an underwear display from 2021.
Justin Sullivan/Getty Images

How Bath & Body Works is still going strong

Feb 24, 2020
The company is about to be the last retailer left at L Brands, which is selling Victoria's Secret.
Bath & Body Works is still able to cultivate an in-store experience.
Courtesy of L Brands

For the bra industry, a new fit

Apr 12, 2019
A look at the companies disrupting the $7.2 billion bra business.
Online startups entering the $7.2 billion bra business are responding to a demand for bras in more sizes and shades. Above, an ad for ThirdLove.
Courtesy of ThirdLove

Victoria's Secret turns the page on catalogs

Apr 7, 2016
The lingerie brand will focus more on core products and scale back catalogs
Victoria's Secret models walk the runway at the annual Victoria's Secret fashion show at Earls Court on December 2, 2014 in London, England.
Pascal Le Segretain

Protests over fast-food wages spread to retail workers

Jul 29, 2013
Retail workers find common cause with fast-food employees demanding more hours and higher wages.

Victoria's Secret at the Dallas Cowboys stadium

Oct 1, 2012
Undies and pigskin: a match made on the gridiron?

Mid-day Extra: Victoria's (not so) Secret branding

Nov 29, 2011
Tonight, the Victoria's Secret Fashion Show airs on TV. What does the company gain by putting on such a show?

For public good, not for profit.

PODCAST: American Airlines takes a nosedive

Nov 29, 2011
What would a doomsday scenario in Europe look like? The Occupy movement has led protesters to take over a UBS building in London's financial district. In China, the government has put a ban on advertisements during primetime TV shows. And American Airlines flies towards... bankruptcy.
American Airlines planes sit on the tarmac at Miami International Airport on October 4, 2011 in Miami, Florida.
Joe Raedle/Getty Images