Big brands are telling TV networks they might not be buying as many ads as planned

More people are at home watching, but there's a lot of uncertainty about the future of TV programming.
As much as $1.5 billion in TV advertising spending could be pulled back.
Pixabay

Advertisers are trying to adapt to COVID-19

Apr 3, 2020
It starts with replacing old ads that seem cringeworthy under quarantine.
Advertisers are pivoting to ads that capture the moment with a quiet, contemplative tone that's focused on family.
Joe Klamar/AFP via Getty Images

Here’s the message brands are sending Fox and customers

Apr 4, 2017
Consumers want their brands to take an authentic stand and do right by society.
Advertisers have started pulling their ads from Fox's "The O'Reilly Factor," hosted by Bill O'Reilly.
Ilya S. Savenok/Getty Images

Governors are winning the TV ad race

Oct 22, 2014
Spending on gubernatorial races is higher than on Senate contests.

And the Emmy goes to... Monday!

Aug 22, 2014
NBC has moved the Emmys from Sunday to Monday... and the reason is all economics.
The Emmys will take place on Monday this year to avoid competition with Sunday Night Football.
Jason Merritt/Getty Images

Blocking TV ads: The new Whack-a-Mole?

Aug 30, 2013
A wireless Internet-connected device that can block any TV ads -- will it change television?