🚗 🚙 Turn your trusty old car into trustworthy journalism Learn more

How much do political campaigns know about you? Way more than you might think.

Dec 20, 2023
Campaigns have access to more data about potential voters than ever and can deliver ads based on microtargeting technology.
People can expect more political ads than ever this year — in more places and on more platforms.
mrolands/ iStock / Getty Images Plus

TV upfronts went virtual this year. Is that all that changed?

May 21, 2021
The answer might depend on how much advertisers spend, and where they spend it.
Mindy Kaling speaks onstage at Hulu's Upfront Presentation in 2014. Since last year, upfront presentations have gone virtual.
Michael Loccisano/Getty Images for Hulu

Big brands are telling TV networks they might not be buying as many ads as planned

More people are at home watching, but there's a lot of uncertainty about the future of TV programming.
As much as $1.5 billion in TV advertising spending could be pulled back.

Advertisers are trying to adapt to COVID-19

Apr 3, 2020
It starts with replacing old ads that seem cringeworthy under quarantine.
Advertisers are pivoting to ads that capture the moment with a quiet, contemplative tone that's focused on family.
Joe Klamar/AFP via Getty Images

Here’s the message brands are sending Fox and customers

Apr 4, 2017
Consumers want their brands to take an authentic stand and do right by society.
Advertisers have started pulling their ads from Fox's "The O'Reilly Factor," hosted by Bill O'Reilly.
Ilya S. Savenok/Getty Images

Governors are winning the TV ad race

Oct 22, 2014
Spending on gubernatorial races is higher than on Senate contests.

And the Emmy goes to... Monday!

Aug 22, 2014
NBC has moved the Emmys from Sunday to Monday... and the reason is all economics.
The Emmys will take place on Monday this year to avoid competition with Sunday Night Football.
Jason Merritt/Getty Images

For public good, not for profit.

Blocking TV ads: The new Whack-a-Mole?

Aug 30, 2013
A wireless Internet-connected device that can block any TV ads -- will it change television?