Everybody’s focused on the races for Senate seats in the November election. But it turns out more money is being spent on TV ads in gubernatorial races. All you have to do is look at the numbers.
“As of the 9th of October, to date we have about $426 million spent on gubernatorial campaign ads,” says Michael Franz, a professor of government at Bowdoin College and co-director of the Wesleyan Media Project, which also tracks spending on TV ads for Senate campaigns this election. Franz says about $337 million has been spent on Senate races — $90 million less than the spending on gubernatorial races.
Why? Franz says the tightest Senate contests are in relatively cheap media markets, like Iowa. But money is also pouring into the governors’ races because of the gridlock in Washington.
“People think governors can get something done,” says Allan Lichtman, a history professor at American University. “They have no hope that anything is going to get done in the congress, which has approval ratings lower than Attila the Hun.”
The result? Almost 22,000 TV ads in a recent two-week period, in just the gubernatorial race in Florida.
If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air. But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.
Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.
When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.