Donate today and get a Marketplace mug -- perfect for all your liquid assets! Donate now

American Girl heads to Toys R Us

Sep 2, 2016
Amid slumping sales, American Girl dolls go Toys R Us.
Inside an American Girl retail store on Fifth Avenue in New York City.
InSapphoWeTrust/Flickr

Finally, Disney introduces a Latina princess

Jul 21, 2016
"Elena of Avalor" premieres on the Disney Channel on Friday.
Disney is set to debut its first Latina princess, Elena of Avalor.
Disney

Hasbro deal enhances its animation potential

Jul 18, 2016
The toymaker's acquisition of Irish animation firm Boulder Media will pay off.
Optimus Prime attends the opening of a Transformers ride at Universal Orlando. 
Gustavo Caballero/Getty Images

Why buying Legos is a good investment

Dec 28, 2015
Turns out Legos are actually really valuable.

V-Tech hack affected millions of children — is anyone safe?

Hacks are common now, but going after children's information is a whole new ballpark.

Viewmaster goes VR

Nov 27, 2015
This holiday season, the classic toy is getting a fancy upgrade with help from Google.

When children talk to toys, some are talking back

Oct 29, 2015
Smart technologies are increasingly incorporated into toys, raising some concerns.

For public good, not for profit.

The merch is strong with this one

Sep 3, 2015
Disney's 'Force Friday' is a huge promotion for a 'Star Wars' movie 3 months away.
Model Dante Carver and YouTuber Einshine introduce three new types of Star Wars figures during a live YouTube event for "Force Friday" in Tokyo on Thursday.
TORU YAMANAKA/AFP/Getty Images

Big Fun Toys plays the niche card

Owner Steve Presser fights online shopping and price checking with kindness.