Americans are buying lots of toys right now. But launching a new one is still very difficult — a good idea is no guarantee of success
Millions of students are returning to in-person classes this school year. What does that mean for businesses that sell school supplies?
Irene Kesselman, owner of Ali Cat Toys, describes how back orders are taking up more of her time.
Irene Kesselman, owner of Ali Cat Toys in North Carolina, describes what she's seeing this spring.
There are more than 350 million Slinkys out there.
With fewer big donations boxes at offices and retail stores, the logistics have become tricky.
People stuck at home bought toys, games, puzzles and more. Analysts expect that trend will continue through the holidays.
Mattel has pivoted, playing to the moment at hand with marketing like "play is never canceled" and an emphasis on family activities.
"We're pretty much experiencing Christmastime at Easter," one manufacturer said.
According to the NPD Group, toy sales dropped by 4% last year.