"Everyone knows it's Slinky": 75 years of a classic toy

Nov 27, 2020
There are more than 350 million Slinkys out there.
Slinky is gender neutral, is sold everywhere and has heavy brand nostalgia.

How toy drives are staying on track during the pandemic

Nov 25, 2020
With fewer big donations boxes at offices and retail stores, the logistics have become tricky.
Hilary Duff and Toys for Tots Marines kick off last year's campaign at a Disney store in Los Angeles.
Vivien Killilea/Getty Images for Disney

Parents are buying a lot of toys for kids during the pandemic

Oct 26, 2020
People stuck at home bought toys, games, puzzles and more. Analysts expect that trend will continue through the holidays.
People walk past an open toy store in June in New York City.
Stephanie Keith/Getty Images

Mattel banks on keeping kids busy during the pandemic

Jul 23, 2020
Mattel has pivoted, playing to the moment at hand with marketing like "play is never canceled" and an emphasis on family activities.
Hot Wheels cars, a Mattel product, weren't flying off the shelves during the pandemic like other games. So Mattel has pivoted.
Justin Sullivan/Getty Images

Puzzle sales are peaking during COVID-19 quarantine

Apr 10, 2020
"We're pretty much experiencing Christmastime at Easter," one manufacturer said.
Ravensburger, the global market leader in puzzle making, says sales are up 370%.
Ina Fassbender/AFP via Getty Images

Is the "must-have" toy a thing of the past?

Feb 19, 2020
According to the NPD Group, toy sales dropped by 4% last year.
Toy sales were down this past season partly because there was no "must-have" toy.
Joe Raedle/Getty Images

Remember Big Mouth Billy Bass?

Dec 18, 2019
The inventor of one of the most popular novelty toys looks back.
Cleveland Brown 1/Wikimedia Commons (CC BY-SA 4.0)

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The big toy trend this year? Surprise! Seriously, it's surprise.

Dec 17, 2019
These popular toys bring with them something of a snag.
Hatchimals come in many varieties, large and small.
Tristan Fewings/Getty Images

Prepping for the holidays with one eye on politics

Nov 20, 2019
One toy store owner says potential tariffs could eat up almost half of his profits.
Much of what Hobby Works sells is from China — and destined for a 15% tariff scheduled to start Dec. 15.
Nancy Marshall Genzer/Marketplace

Mattel isn't having much fun these days

Oct 29, 2019
Rival toymaker Hasbro reported disappointing earnings last week, and Mattel faces similar headwinds from tariffs and store closures.
Mattel's offices in El Segundo, California, in 2009.
David McNew/Getty Images